Learn how Adobe unifies all your data, customers, and content into a singular view, so you can buy media that’s automated, data-driven, and transparent. The Advertising track will demystify programmatic and showcase industry leaders and real case studies to highlight the opportunities and requirements to compete in this new era of marketing.
For advertisers, agency and marketing decision makers and practitioners
Analytics and Data are the foundation for providing compelling experiences. To deliver value to consumers in the moments that matter, advanced analytics must not only discover meaningful insights, but must also power automated prescriptive action. Engage with Adobe experts, innovative marketers, and industry thought leaders to find new ways to push the limits of data discovery, data management, and audience activation.
For digital marketers, web & business analysts, audience strategists, segmentation specialists, and data scientists
Siloed, tactic-oriented marketing approaches are a thing of the past. Exceptional end-to-end experiences are the new standard, and for B2B marketers specifically, it’s more important than ever to support the complex buyer journeys and engagement at an account level, as well as building and nurturing long-term relationships with customers. Engage with Marketo experts and leading B2B brands to learn more about how B2B marketers are building their brand, proving impact, and driving new revenue growth.
For marketing executives, web, channel, email, content, digital, social, and mobile marketers
Any viable business strategy today requires the ability to design, anticipate and deliver seamless experiences by rapidly adapting content to the customer context across a wide variety of touch points including web, mobile, IoT, voice, in-venue screens and more. Join experts from Adobe, agencies/system integrators and leading brands for inspiring discussions and best practices on how your marketing and IT organisations can build and manage experiences in an agile manner to foster greater content velocity and customer engagement.
For web, content, digital, social, mobile marketers, strategists, and IT
In this rapidly changing career landscape, how can you maximise your potential and do work that moves the needle? The Creative Careers track focuses on the mindsets that will help you to continually add new skills and deepen your mastery. Learn how to collaborate better, build strong teams, tackle personal passion projects, strike out on your own, and discover the difference between a job and a career.
For creatives who want to be more productive, collaborate better, and build a meaningful career
Add new tools and creative capabilities to your design toolbox, and supercharge any project with stunning visuals and effects in no time. You’ll hear from industry luminaries while you learn how to leverage the power of Adobe’s motion and 3D tools to create unique artwork and visuals for print, web, illustration, and photography projects. And the best part is that if you know Photoshop, you already know the basics!
Consumers want consistent online and offline experiences that are engaging and personal. You need to create, optimise, and deliver personalised experiences to each customer, at the right moment, through multiple channels. Join your peers, along with Adobe experts, thought leaders, and customers as they discuss best practices, strategies, and success stories for email and omnichannel marketing.
For marketing executives, channel marketers, and campaign managers
Commerce is at the core of every business and is rapidly changing as brands innovate customer experiences, transform business models, and evolve core commerce processes. Winning in this dynamic landscape requires commerce experiences that contextually engage customers and deliver value across the entire journey. Join us to learn how to execute an end-to-end experience driven commerce strategy and hear from industry experts who will share the latest best practices, case studies, and strategies to transform your commerce business.
For marketing and commerce executives, digital marketers, and commerce based roles
Dive into the practical side of marketing with sessions and hands-on labs that focus on how to implement technologies and solutions across Adobe Experience Cloud and Adobe Creative Cloud. Topics will closely align across the other tracks and focus on how to apply the solutions within your particular business. Led by Adobe experts, this track will teach you valuable product tips and tricks and ways to make the most of your investment in Adobe technology.
For developers and practitioners (and anyone that wants to try the technology out for themselves)
As innovations change the landscape, the finish line for marketing excellence is constantly moving forward. But it doesn’t have to be out of reach. Engage with fellow marketing executives to get ideas on how to combine leadership insights and marketing strategies with the digital marketing solutions that will help you build the next generation of marketing success for your organisation.
For marketing executives
Adobe’s UX solutions extend across Creative Cloud. Adobe XD combined with cloud services and workflow expand on Photoshop and Illustrator’s UX capabilities, to deliver successful user experience design.
Whether from a traditional design background looking to expand your skillset, a long-term designer seeking the latest capabilities, or a UX designer currently using other design tools, come and learn from experts on tools and processes and hear from the community on the future of the industry.