30 July 2015 | Marina Bay Sands, Singapore | #AdobeSymp

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Digital Government at Digital Marketing Symposium

Discover the benefits of moving to a digital government strategy by engaging with citizens across a variety of platforms, driving efficiency in government and making it easier for citizens to engage with government.

Agenda

Thursday, July 30

Morning General Session 9.00am–12.15pm
Networking Lunch 12.15pm–1.30pm
The Citizen’s Journey to Digital 1.30pm–1.50pm
Digital Government Transformation 1.50pm–2.10pm
From Theory to Practice: Building Next Generation Citizen Experiences 2.10pm–2.30pm
Open Source and Technology Strategy for Government 2.30pm–2.50pm
Afternoon Tea 2.50pm–3.10pm
Adobe Sneaks: What's Next for Digital Government Technology? 3.10pm–3.30pm
Treating Citizens as Customers: The Importance of Digital Service Delivery 3.30pm–3.50pm
Situational Awareness for Law Enforcement and Field Workers 3.50pm–4.10pm
Government Panel: How is Digital Transforming Citizen Engagement? 4.10pm–4.30pm
* Agenda is subject to change
Welcome Address
More details to come.
The Citizen’s Journey to Digital
Erica Fensom
Head of Government Affairs, APAC
Adobe
With digital advances in banking, retail and communications, citizens have new expectations for good customer service. Erica explores how citizens are using new technologies and discusses how governments across the world are transforming public services to meet the new digital customer service paradigm.

About Erica
Erica Fensom is Head of Government Affairs, Asia-Pacific at Adobe and is responsible for technology policy and regulatory affairs in the region.

A corporate strategist and communicator, Erica has worked at the intersection of government, new technology and strategic communications for 15+ years. She is passionate about Digital Government and has worked with governments across North America, South America, Europe and Asia-Pacific. At Adobe, Erica works to build partnerships with government and leverages her public sector experience to enable e-government and digital solutions.

Prior to her current role, Erica was Director, Government Relations at BlackBerry managing global public policy initiatives in the U.S., U.K., Australia and Latin America. She worked with governments to build new partnerships in South America and Asia, and was part of an industry coalition working with NGOs to create a socially responsible mineral sourcing framework for the electronics industry.

Before joining BlackBerry, Erica worked at the Canadian Embassy in Washington D.C. in media and advocacy. In that capacity, she co-created Connect2Canada.com, the first digital network of friends of Canada in the U.S., enabled by the Government of Canada. She also worked at the Canadian Broadcasting Corporation.

Erica has worked extensively with international trade associations on behalf of the technology industry, including with the Information Technology Industry Council and the U.S. Chamber of Commerce. She is a member of the Board of Directors at the United States Information Technology Office (USITO) advocating for the U.S.-China economic relationship. Previously, she was a board member at the Canadian American Business Council.

She holds an MBA from Georgetown University with an honors certificate in International Business Diplomacy from the School of Foreign Service in Washington D.C. and a Bachelor of Commerce from McGill University in Canada.

Erica is based in Sydney, Australia where she lives with her husband and two daughters. She enjoys skiing, travel and spending time outdoors with her family.
Digital Government Transformation
Jonathan Rees
Partner
Deloitte
Deloitte discusses the opportunities for greater digital transformation within the public sector in Singapore. Building on research commissioned by Adobe that quantifies the benefits of digital technologies in government agencies, Deloitte discusses how digital tools and technologies can drive a new wave of efficiency and citizen engagement for Singapore.

About Jonathan
Jonathan is a Partner at Deloitte and the leader for Deloitte Digital in South East Asia, driving thought leadership, strategy and implementation services for this practice. He has over 14 years’ experience working in high growth technology arenas, systems integration and digital media and has worked extensively in both the public and private sector to advise organizations around unlocking the business value of emerging technologies. As the impact of Digital disruption continues to change the face of industry, Jonathan’s focus is to help clients imagine, deliver and run the future.
From Theory to Practice: Building Next Generation Citizen Experiences
Chin Wee Ko
Digital Government Senior Solutions Consultant
Adobe
There is a lot of discussion in government about the need to move to digital services for citizens, but it can be difficult to make it a reality. Chin Wee discusses some of the impactful technology applications used by government agencies to deliver on excellent digital experiences for citizens.

About Chin Wee
Chin Wee joined Adobe 6 months ago as the Senior Solution Consultant for Digital Government, Southeast Asia. Based in Singapore, he focuses on helping both government and educational institutions to improve digital experiences and achieve operational efficiencies though the adoption of Adobe's Marketing Cloud solutions.

Prior to joining Adobe, Chin Wee was the Principal Solution Manager for Oracle Fusion Middleware Sales Consulting at Oracle Singapore. Chin Wee was responsible for creating and selling enterprise solutions, charting middleware technologies and providing advisory directions for customers and partners in the government and healthcare industries in ASEAN.

Chin Wee has over 15 years of working experience in IT industry. His tenure at Oracle spanned over 10 years. Before joining Oracle, Chin Wee worked as IT Architect for an IBM subsidiary as well as IT Specialist for IBM Singapore.

Chin Wee holds a Bachelor Degree in Computer Science from National University of Singapore. In addition, Chin Wee is a Sun Certified Java Programmer, IBM Certified Systems Expert for WebSphere Application Server and IBM Certified DB2 Specialist.
Open Source and Technology Strategy for Government
David Nuescheler
VP of Enterprise Technology
Adobe
Open technologies and new digital applications play an increasingly important role within the public sector. Technology strategy must be integral to public service delivery, for government agencies to achieve economic benefits, cost savings and citizen engagement goals. David discusses Adobe's open technology strategy and what is most important to focus on for the next five years.

About David
As VP for Enterprise Technology, David Nuescheler leads product innovation and strategy for Adobe’s Enterprise products and brings his vast expertise in web experience management to bear for Adobe’s comprehensive enterprise solution set. Nuescheler drives the Adobe enterprise technology vision and architecture and is responsible for the platform’s user experience and technology incubation. Nuescheler joined Adobe through its acquisition of Day Software. He joined Day in 1994 and was instrumental in growing the company from a small multimedia agency to a leading enterprise content management software company. He created the basic concept for the original Communiqué, now Adobe CQ, and has guided product development to create a truly advanced content management and infrastructure platform. Nuescheler has led various international technical standardisation initiatives and is a member of the Apache Software Foundation. Nuescheler has been awarded for his work in standards and open source on various occasions including being nominated twice for the JCP Spec-Lead of the Year Award, Two Star-Spec Lead Awards and the Lifetime Achievement Award of the "Best of Swiss Web" Association.
Adobe Sneaks: What's Next for Digital Government Technology?
Brian Paget
Technical Director, Content and Analytics
Adobe
The pace of change for digital government leaders is increasing every day. Agencies are now focusing on giving citizens a more personalised and customer-focused experience. In this session, Brian will discuss the rapidly changing technology environment for government and give a sneak peek at new digital tools that enable amazing digital experiences for citizens.

About Brian
Brian Paget is the Technical Director for Content & Analytics at Adobe, In Brian’s role he is responsible for identifying, shaping and evangelizing solutions that optimize Web, Mobile, and Social interactions for strategic Public Sector customers and partners. Over the last 5 years with Adobe Brian has architected and delivered unique and differentiated mission capabilities and significant cost savings leveraging Adobe’s AEM, PhoneGap, and Analytics platforms. Prior to Adobe Brian worked in a variety of engineering, product and account management capacities most recently managing the US Civilian business at IBM for WebSphere-DataPower.
Treating Citizens as Customers: The Importance of Digital Service Delivery
Dave Welch
Sr Director of the Adobe Experience Manager forms & LiveCycle products
Adobe
As government moves to digital public service delivery, every online interaction is an opportunity to provide an excellent customer service experience. Dave reveals powerful ways to delight citizens, as customers, on any channel and on any device.

About Dave
Dave Welch is the Sr Director of the Adobe Experience Manager forms and LiveCycle products at Adobe. He is responsible for commercial and public sector solutions incorporating electronic documents, web content management, and collaboration technologies to support business efficiency, citizen and force engagement, mission readiness, mobility, and content security. Dave oversees product strategy, product management and engineering. Over the course of his 12 years with Adobe, he has been senior director of engineering and director of engineering for AEM Document Services, LiveCycle and additional Adobe enterprise software technologies and teams. Dave joined Adobe as part of the company’s acquisition of Accelio (formerly JetForm Corporation), where he held various executive and senior management positions. He earned a Bachelor of Science degree in Computer Science from the University of New Brunswick in Canada.
Situational Awareness for Law Enforcement and Field Workers
Craig Bowman
VP of Defense and National Security Programs
Adobe
Citizens today enjoy unprecedented access to information and data using new technologies. However, governments may not be able to provide the same level of capabilities to their employees due to legacy infrastructure, security concerns, culture, and restrictive policies. This session will explore how we can learn from commercial companies and re-invent the future of providing meaningful information to field-workers, soldiers, and law enforcement officers. We will specifically look at work being done by Adobe Government to enable the next generation of “situational awareness” solutions.
Government Panel: How is Digital Transforming Citizen Engagement?

Moderated by:
Mark Henley, Director, Strategy and Digital Transformation, APAC Adobe Marketing Cloud

Panelists include:
Brian Paget, Technical Director, Content and Analytics, Adobe

Chin Wee Ko, Digital Government Senior Solutions Consultant, Adobe

Erica Fensom, Head of Government Affairs, APAC
In this session, Mark will lead a discussion with digital leaders who have worked with government to drive digital change and innovation.

About Mark
Mark Henley is Adobe’s Director of Transformation and Digital Strategy across AsiaPacific, with a particular focus media and entertainment. As businesses of all kinds strive to engage their customers, many are finding they are unprepared for the challenges of having to create, publish and analyse content. Mark’s specialty is working with senior executives to help build timely and practical strategies to address these challenges. Skilled with a deep technology background, large program delivery and corporate strategy formulation, Mark is uniquely placed to assist Adobe’s customers and prospects in their digital journey.

Before joining Adobe, Mark spent seven years at Fairfax Media as CIO for the Australian Financial Review, Director of Editorial Solutions (Fairfax Metro), and Director of Technology Strategy, Fairfax Media. He has intimate knowledge of the technological and cultural transformations that media companies require as they make the shift to being digital by design. Mark's leadership drove the adoption of a pure digital content platform for the Sydney Morning Herald, The Age and Canberra Times, resulting in Fairfax Media being one of the first name-brand media outlets to adopt a digital first approach to omni-channel media creation.

Prior to Fairfax, Mark worked in the UK, USA and Australia for a start-up specialising in e-commerce and subscription solutions. He held VP roles as country manager and in international sales, and the company was eventually acquired by Digital River. He worked alongside diverse media groups including Disney, WSJ, Bertelsmann and Macmillan.

Mark is based in Sydney, Australia, where he lives with his wife and two daughters. He enjoys cycling, running, good tea and a stimulating book, although usually not simultaneously. Mark can be contacted at henley@adobe.com.