Adobe Symposium 2017

4 May, 2017 | Grand Hyatt, Mumbai | #AdobeSymp

Event Tracks

Symposium sessions will give you the latest strategies for bringing together all your data and content into a single place, so you can deliver the ideal experience to every customer, every time. Choose from a wide option of sessions across various tracks. New sessions are being added all the time, so make sure you check back regularly.

Comprehensive overview of Adobe’s Integrated marketing cloud platform and our Adobe services that will help multiply the value delivered by IT teams to Marketing and Customer experience function. The first half of the session will provide deep insights into the architecture, Adobe Sensei – our AI platform, our approach to a common data platform and other key investments that we have made in providing in an integrated, intelligent and future proof platform. The second half is packed has tracks that will help IT teams with options to extend, build, run and operate the platform. The key takeaway is how IT teams can consume these as a service and focus on driving outcome based discussions with business and marketing stakeholders.

Audience: Mainly the IT organization - CIO, Senior IT Managers, Project & Program Managers, Architects and Technical Consultants.
A must attend session for video content owners and broadcasters, these sessions will equip you with ideas to keep viewers tuned in with high-quality content they can watch anytime, anywhere, and on any device. Learn how you can quickly deliver compelling video experience to any device, catch up on the latest strategies to monetize your platform by bringing together your data to personalize advertising in context, as well activate and grow your audience with highly relevant recommendations and personalization.

Audience: Marketing, Product, Operations and IT teams from Original Video Content owners and Broadcasters.
With significant increases in Digital advertising, marketers need to make sure that they are effectively utilizing the advertising dollars to deliver results across brand marketing and performance marketing metrics. In these sessions on Digital Advertising, listen to our experts talk about how Adobe unifies all your data, customers and content into a singular view, so you can buy media that’s automated, data-driven and transparent that serves both brand and customer. This track also the explores measurement of ad effectiveness and metrics – including a deep dive on video advertising solution – a capability brought to us by our latest acquisition, TubeMogul. In addition, we explore how programmatic ad buying solutions across Search, Display, Social and Video Ads help drive up conversions, reduce cost of acquisition and improve brand equity metrics.

Audience: For advertiser, agency and marketing decision makers & practitioners across verticals.
Every customer journey with a brand starts Digital. Be it accessing an automotive portal to start the vehicle purchase, patients researching online for therapeutic areas for ailments & drug, white goods buyer seeking comparisons and reviews or new home owner checking out color palettes for their wall on a paint manufactures site. Digital is changing everything. In seconds, they can research a brand and make an informed decision about a purchase. They’re connected to an explosion of devices. And they want every experience with your brand to be seamless. In order to meet the demands of digital, you need to become an experience-led company—a company that delivers in- the-moment experiences that are compelling, personal, useful and delighting the customer at every touchpoint. In this track, learn about the foundational pillars of experience – Content Strategy and Data-driven marketing . Join Adobe experts and partners for insightful discussions and best practices on how organizations of all sizes create these standout, personalized experiences that create a real connection with customers.

Audience: For Marketers in the Auto, Manufacturing, Consumer Durables, Pharma and M & E industries.
Having someone’s contact details is not just an opportunity but also a responsibility. Whether they are a customer, fan or prospective customer, there is no excuse for interrupting them unless our message is relevant – given everything they have shared about themselves. This track is about understanding your known audience so well that you can orchestrate outbound communication across channels in a way that engenders affinity and loyalty. Also customers are much more than mere email addresses, phone numbers, or Device IDs. They are individuals, with very diverse needs, aspirations and expectations. Retaining and creating long term loyal customers; requires us to first lay the foundations of understanding Who they are and What drives them. In this track, learn from our experts, customers and partners on successfully executing a cross channel messaging strategy.

Audience: For Email marketers, Campaign Managers, CRM Team & Marketers responsible for customer acquisition, engagement and loyalty.
Consumer shopping behaviour continues to evolve as innovative merchants disrupt (enhance) the traditional shopping experience, and customers are easily wooed away by hot deals and discounts. Retail organizations are challenged to understand the people, process and technology that will keep them ahead of their competition. In these sessions Adobe retail and CPG experts, along with some of the leading digital savvy retailers in India will deliver insights and best practices that will help in transforming your organizations to deliver great experiences across a customer’s journey. These sessions built around top ingredients of a retailers digital strategy include tracks on micro moment marketing, mobile conversions, in-store digital experiences, AR/VR in a shoppers journey and more.

Audience: For Marketing managers, Category and Product Managers, Brand Managers from the Retail, Ecommerce and CPG sectors.
Creating consistent, personalized and high quality customer experiences in financial services is far more difficult when factoring in multiple online and offline channels, higher concerns for privacy, and the need to bring together data from separate legacy systems. A significant thrust in India towards a leaner, paperless based processes on the back of Initiatives like Aadhar, UPI provides an opportunity for financial service firms to turn disruptors by offering Digital first products and services. Learn first-hand how banks, insurance companies and wealth management firms in India are using Adobe Marketing Cloud to ride this wave to improve cross-channel customer experiences, increase engagement and sales across digital channels.

Audience: For Digital Marketers from the Banking, Insurance and NBFC firms.

Pre-Conference Training
Extend your experience and upskill your digital capabilities with in-depth training courses from Adobe Digital Learning Services.

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