Adobe Symposium 2017

23-24 May, 2017 | Sydney Opera House | #AdobeSymp

Register now ›

Conference Speakers

The top thinkers and leaders in digital are coming to Adobe Symposium. Learn from entrepreneurs, innovators and marketers who continue to push the boundaries of digital marketing and advertising to make businesses more successful.

Speakers



Executive Manager - Group Brand and Marketing/CMO
Qantas



Sneaks Host



Chief Marketing Officer
HCF



General Manager Marketing
TAL



Head of Digital, CRM and Group Marketing Technology
IAG



Head of Data Products
Nine Entertainment



Senior Manager Digital Conversion
Westpac



Acting Chief Marketing Officer
Fairfax Media New Zealand



Campaign Specialist
Fairfax Media New Zealand



Manager, Customer Insights & Analytics
NAB



EVP & GM, Digital Marketing
Adobe



Executive Vice President, Customer and Employee Experience
Adobe



President, Adobe Asia Pacific
Adobe



Sr. Director, Adobe Marketing Cloud
Adobe



Director, APAC, Adobe Marketing Cloud



Director, Market Development
Adobe APAC

Stephanie Tully
Executive Manager - Group Brand and Marketing/CMO
Qantas
Stephanie’s 15 years of strategy, commercial and marketing experience from the aviation, retail and professional services industries helps her to lead the highly talented Qantas Group Marketing team. The scope of the Group Marketing function includes Brand and Planning, Advertising, Sponsorships and Events, Community, and Loyalty and Data Marketing portfolios for Qantas Airlines and Qantas Loyalty.
Adam Spencer
Sneaks Host
Adam Spencer was completing a PhD in Pure Mathematics when he happened to win the national Triple J Raw Comedy championship in 1996. From there, a television and radio career beckoned and Adam completed 15 years as one of Australia’s most respected, wittiest and most thought provoking breakfast radio commentators across Triple J and later ABC 702. The author of THE LITTLE BOOK OF NUMBERS, Adam explained his love of prime numbers and the magic of maths to an enraptured TED audience in early 2013. Since being posted online, his talk has had over a million views. Adam is the ambassador for many charities including Redkite and in 2014 was appointed University of Sydney’s Ambassador for Math’s and Science. He also co-hosts Australia’s No 1 podcast, Sleek Geeks with Dr Karl. Adam’s latest books include THE BIG BOOK OF NUMBERS, WORLD OF NUMBERS and TIME MACHINE, available from www.adamspencer.com.au
Jenny Williams
Chief Marketing Officer
HCF
Jenny is the CMO of The Hospitals Contribution Fund of Australia (HCF), one of Australia’s largest combined health and life insurance organisations, in addition to offering a range of health care services through dental, eyecare, retirement and aged care facilities.

Jenny has been in technology driven marketing (on and offline) for the over 25 years. She has worked across Asia, America and Europe and is focused on driving innovation, growth and the evolution of the digital marketing industry.

Starting her career in software development Jenny rose through the ranks of agencies to hold roles as Regional Director of McCann Relationship Marketing (MRM), Head of Interactive for MRM Asia Pacific and Managing Director of Tribal DDB Australia during which time Tribal was awarded agency of the year for three years running.

Leaving agency life in 2016 Jenny started her own consulting business Ideagarden which she ran for 7 years until moving to a client side role as the CMO of HCF.

Jenny is an active participant in digital industry associations, speaks frequently at conferences on various aspects of digital and the impact it has had on the marketing and advertising industries. She has developed and run training programs for both AdSchool and private clients as well as board level participation and planning around change management particularly in relation to digital.

With a strong focus on digital, jenny has worked with marketers, agencies and media companies to implement major digital change either through the evolution or the creation of totally new business models.
Alexis Denby
General Manager Marketing
TAL
Alexis has been in Marketing & Sales for over 15 years. Starting her career in Sales at Telstra, she has experience in several facets of sales from Outbound Telemarketing to Sales Force Effectiveness.

Having completed her Bachelor of Arts and Bachelor of Science she was accepted into the Graduate Program at Telstra, where she fell in love with the Marketing discipline. Over the next 8 years at Telstra, Alexis became a Direct Marketing expert. She lead some of the organisations largest BTL campaigns, including an ongoing Mobile Retention program which touched over 250K customers a month through integrated channels and personalised one-one communications.

Alexis has completed her Master of Business where she majored in Marketing, she then joined GE Capital to complete a Commercial Leadership Development program. Over the next two years Alexis lived in New Zealand, India and travelled to various countries whilst leading a Credit Card launch in NZ and enabling the transformation of GE Capital’s Digital function within the organisation. Specialising in Digital Marketing, Alexis spent 2 years helping GE Capital drastically change its Digital customer experience through Search, User Experience, personalised content strategies and lead generation programs.

The last 3 years of her career have been spent at the largest Life Insurer in Australia, TAL, lead the organisations Marketing function. As the GM of Marketing, Alexis and her team manage acquisition and retention for all channels including B2B and B2C. She has been a critical force in the digital transformation of the business, and driving return on Marketing investment.
Brent Burgess
Head of Digital, CRM and Group Marketing Technology
IAG
Brent leads Digital Technology for Consumer and Direct Channels, CRM and Group Marketing Technology. He is a senior technology leader and digital strategist with more than 20 years of experience in telecommunications, financial services, travel and digital services.

Brent has demonstrated success internationally building and leading high performing digital technology teams utilising agile best practices. With over 10 years senior leadership and digital strategy experience his achievements include delivering board level Digital and Innovation Strategies as well as driving cultural, organisational and technology transformation. This experience includes product development, delivery and lifecycle management for leading organisations including; IAG, Woolworths, Optus, Travelocity, Flight Centre and the National Broadband Network (NBNCo).
Angelo Sinibaldi
Head of Data Products
Nine Entertainment
Angelo Sinibaldi is a seasoned business executive in the data and digital marketing industry. With over 15 years’ experience working for Australian and International data providers, he has developed a deep expertise and passion in the use of data to drive marketing decisions across Australia’s largest branded consumer organisations.

Joining Nine Entertainment at the start of 2016 as Head of Data Products, with a clear focus on repositioning the market offering to compete against the major international threats of Google/Facebook and AU Publishers.

Angelo recently completed in 2014 an Executive MBA at the Australia Graduate School of Management (UNSW).
Harold Janson
Senior Manager Digital Conversion
Westpac
Harold is the Program Lead for conversion optimisation at the Westpac Group. He is in charge of enhancing the sales effectiveness of the bank's various websites through testing and targeting via Adobe Target. Apart from making homemade treats for his stakeholders, he also integrates his program with the bank's digital and marketing efforts and tools. Prior to Westpac, he was the Director of the Adobe Marketing Cloud team at a leading agency. Before focusing on Adobe Marketing Cloud, he was all over the Adobe Creative Cloud, having been a designer, developer and video professional. His first Adobe product is Pagemaker.
Grant Torrie
Acting Chief Marketing Officer
Fairfax Media New Zealand
Grant is Audience Growth Manager at Fairfax Media in New Zealand, an innovative, integrated multimedia business, with strong brands across multiple platforms, including New Zealand’s biggest website, stuff.co.nz.

Grant joined Fairfax Media in August 2010 as Marketing Manager for The Press, leading to his current role. He was the project champion to implement Adobe Campaign as part of Fairfax’s marketing cloud.

Mr Torrie graduated from Lincoln University, with a degree in commerce and is also a keen Mandarin student, having studied at the Communication University of China, in Beijing for one year and having lived in China for three years.

Current Adobe Marketing Cloud Solution(s) used: Adobe Campaign, Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager
Kirsten Hall
Campaign Specialist
Fairfax Media New Zealand
Kirsten joined Fairfax Media in 2011, managing the company’s business to business relationships for the magazine line of business with New Zealand’s major loyalty programmes. In 2014 Fairfax Media committed to expanding its marketing automation suite to include Adobe Campaign and Kirsten took a lead role in managing a successful implantation of the project. Her current Campaign Specialist role includes management of the development roadmap, and finding innovative ways to use our marketing cloud integration.

Kirsten is a graduate from the University of Auckland with bachelor degrees in Commerce and Science.
Matthew Peters
Manager, Customer Insights & Analytics
NAB
Matthew manages the Customers Insights & Analytics team at National Australia Bank who implement the bank’s best in class Digital Analytics, Optimisation and Personalisation ecosystem. He’s worked in the online/digital field over the last 15 years, a member of the Adobe Digital Marketing Customer Advisory Board, an Adobe beta tester and the principal facilitator of the NAB Academy analytics/optimisation training program & master class series. His team integrate the Marketing Cloud stack, big data and multi-channel campaign systems. They focus on producing customer-focused actionable insights and data-lead personalisation & optimisation programs.
Brad Rencher
EVP & GM, Digital Marketing
Adobe
Brad truly exemplifies the phrase “Nerd is the new black.” A self-proclaimed numbers nerd, his transition from Investment Banker to Digital Marketing leader--while unconventional-- was incredibly strategic. Today, nearly every industry relies on data, and it is tantamount to any organization’s success.

In his role as Executive Vice President and General Manager, Rencher drives the vision forAdobe's Digital Marketing business, one of the world's largest enterprise SaaS businesses and Adobe's fastest-growing business unit. Brad is the architect of Adobe Marketing Cloud’s innovation agenda and leads the global product and business organization responsible for building the Adobe Marketing Cloud -- the most comprehensive, integrated, and actionable marketing cloud on the planet.

Brad joined Adobe through the Omniture acquisition in 2009, and since he has taken the helm of Digital Marketing business, he has played an instrumental role in Adobe’s creation and domination of the marketing cloud category. Under Brad’s leadership, Adobe Marketing Cloud has experienced exponential growth, and has been touted as the industry leader by Forrester and Gartner -- among others.

Rencher is fueled by collaboration, challenging the definition of marketing, and arming Adobe’s customers with the tools necessary for becoming an Experience Business — and sometimes, Diet Coke. When he’s not busy hammering out creative solutions for Adobe’s customers, or establishing new industry categories, he can be found hammering the pedals of his road bike through the mountains of Utah.

A sought-after thought leader, Brad speaks at several key industry events each year. He has participated in Advertising Week in New York, Cannes Lions Festival, and DMEXCO, among others.

Rencher lives in Utah with his wife Sara, and their three children. He is an active participant in the local technology community, and serves on the board of directors for the Utah Symphony and Pluralsight.

If Brad were not at Adobe, he would be an endurance athlete or auditioning to be Jimmy Fallon’s sidekick. Follow Brad on Twitter @bradrencher.
Donna Morris
Executive Vice President, Customer and Employee Experience
Adobe
“Disrupt or be disrupted” is Donna Morris’s rallying cry. From abolishing Adobe’s annual performance reviews to dramatically expanding its family leave policy, she has set the industry agenda while making Adobe a great place to work. In her role as Executive Vice President of Customer and Employee Experience, she leads the product, customer service and technical support experience for all Adobe products, in addition to all aspects of human resources and the workplace. Her breadth of experience and unique point of view on workplace issues has been sought out by hundreds of media outlets including CNN, NPR, CNBC, Fast Company and Fortune.

Donna’s “north of the border” accent gives her away as a native of Ottawa, Canada. After earning a bachelor’s degree in Political Science from Carleton University, she went into human resources and at age 25, she decided she wanted to run a large human resources organization someday. She joined Adobe in 2002 when the company acquired Accelio, and she was promoted to senior vice president at Adobe five years later.

Donna sits on the board of directors for the Society for Human Resource Management and the Adobe Foundation and was formerly a board member for California’s Second Harvest Food Bank of Santa Clara and San Mateo Counties. She is also a member of the Fordham University Parents Council and mentors with C100, a non-profit that supports Canadian technology entrepreneurship.

Donna holds the Society for Human Resource Management - Senior Certified Professional (SHRM-SCP), Senior HR Professional (SHRP) and Canadian Certified Human Resources Professional (CHRP) designations.

If Donna were not at Adobe, she would have a home decorating show on HGTV. Follow Donna on Twitter @DonnaCMorris and Instagram @dcmorrishr.
Paul Robson
President, Adobe Asia Pacific
Adobe
Paul believes the Asia Pacific region is the most exciting and dynamic place in the world to do business. As the leader of Adobe Asia Pacific, Paul advises brands on digital transformation, and how they can put customer experience at the centre of everything they do to drive business growth. Paul is passionate about the role technology can play in delivering amazing experiences, especially in emerging markets where mobile is almost ubiquitous.

Prior to joining Adobe, Paul was Vice President and General Manager for HP’s Networking Division across Asia Pacific and Japan. Paul was also the founding director of a successful online start up, Wedding Gifts Direct.

Paul is a graduate of the Australian Institute of Company Directors and is on the boards of the Association for Data-Driven Marketing and Advertising (ADMA), Tresillian, the Royal Society for the Welfare of Mothers and Babies, and the Investment Advisory Board of Alchemy Ventures. He is also an active member of the Australian Surf Life Saving Association.

Paul holds a Diploma in Market Research, a Bachelor of Commerce in Marketing, a Graduate Diploma in International Business and has attended a variety of general management and executive courses at institutions including the Haas School of Business at UC Berkley, INSEAD and the Australian Graduate School of Management.

Follow Paul on Twitter: @Paul_A_Robson
Steve Hammond
Sr. Director, Adobe Marketing Cloud
Adobe
As senior director of Adobe Marketing Cloud, Steve Hammond is a strategic leader for solutions that CMOs, marketers and digital experience leaders use to make investments and personalize experiences across marketing channels.

Currently, Hammond manages and directs global teams in product management, product evangelism, technical marketing, and help & community to create and deliver value across Adobe’s eight core digital marketing solutions.

With more than 18 years of digital marketing experience, including the last ten years at Adobe, Hammond has worked with hundreds of global enterprise companies on developing and implementing digital marketing solutions that optimize online commerce and media. Working with so many companies across the globe has given him a broad perspective on how to combine technologies and solutions for the next generation of digital marketing.

He is extremely passionate about connecting marketers with technologies that enable efficient and data-driven personalization and optimized digital marketing to propel businesses forward.

Hammond earned a Bachelor of Science in Information Systems and E-Commerce, and an MBA from Utah State University’s Huntsman School of Business.

A frequent speaker, Hammond has presented at large international events including: eMetrics, IAB forums, Adobe Summits in the U.S. and EMEA, Adobe MAX, Mobile Marketing and other industry events.
Siva Ganeshanandan
Director, APAC, Adobe Marketing Cloud
Adobe
“I’m the person who helps bridge the gap between the business objectives of marketing professionals and the increasingly amazing but confusing technology that has the potential to help them do their jobs more successfully than ever before.” explains Siva Ganeshanandan, Director, Adobe Marketing Cloud in Asia Pacific.

Siva’s role at Adobe provides him with insights into how marketers are applying new technology to traditional techniques for results that drive their business growth. “Adobe’s marketing customers across Asia Pacific are engaged in some incredibly innovative digital and social marketing programs. Listening to our customer base and ensuring our technology and solutions are closely aligned to their needs is a constant inspiration.”

As part of his regional duties, Siva also leads Adobe’s industry specialist team that provides executive level consulting and digital roadmaps for Adobe’s most strategic customers.

Siva has fourteen years experience in the industry, eleven of these in Asia Pacific. He joined Adobe in 2011, having held senior roles for many years with companies including Interwoven, where after running APAC marketing, he led the regional Optimost business. He started his career with Cisco Systems in the UK before joining Mirror Image, the content delivery provider, in a role that brought him to Singapore.
Michael Stoddart
Director, Market Development
Adobe APAC
Michael Stoddart leads the Market Development team for Adobe in Asia Pacific, supporting Adobe's enterprise customers as they undertake digital content transformation. Michael's longevity, industry knowledge and strategic vision have built significant awareness in the business and creative communities.

Pre-Conference Training
Extend your experience and upskill your digital capabilities with in-depth training courses from Adobe Digital Learning Services.