Adobe Symposium 2017

23-24 May, 2017 | Sydney Opera House | #AdobeSymp

Conference Speakers

The top thinkers, industry leaders and digital superstars are coming to Adobe Symposium. Learn from entrepreneurs, innovators and marketers who continue to push the boundaries of digital and advertising.

Speakers



Executive Manager - Group Brand and Marketing/CMO
Qantas



Vice-President (People and Advancement)
Western Sydney University



Group Executive Digital Banking
ANZ Bank



Actor & Comedian



Lawyer & Refugee Advocate



Sneaks Host



CEO
Sydney Opera House



Vice President, Global Marketing Technology
Dell



Publisher and Editor of CMO
IDG Communications



Managing Director ANZ
Expedia



Executive Dean
Faculty of Health, Arts and Design
Swinburne University of Technology



Former CMO
HCF



Head of Digital Marketing
Lenovo Asia Pacific



Global Digital Director
Pernod Ricard Winemakers



GM, Digital Transformation
Tourism Australia



Managing Director
Accenture Interactive



Former Head of Digital Transformation
Sydney Opera House



Experience Design Lead Sydney
SapientRazorfish Australia



Co Founder and Creative Director
S1T2 - Stories 1st Technology 2nd



Head of Data Activation
NAB



Director of Customer & Direct Response Marketing
Westpac NZ



Head of Digital, CRM and Group Marketing Technology
iag



Marketing Automation Platform Lead
iag



Director of Digital Sales, Experience and Transformation
Foxtel



Managing Director
Accenture Interactive Australia and New Zealand



Head of Global Online & Marketing Services
Xero



C.O.O., Co-founder
Accordant



Manager, Customer Experience, Velocity Frequent Flyer
Virgin Australia Group



Head of Data & Programmatic Product Sales
Nine Digital



Head of Data Products
Nine Digital



Senior Manager Digital Conversion
Westpac



Acting Chief Marketing Officer
Fairfax Media New Zealand



Campaign Specialist
Fairfax Media New Zealand



Manager, Customer Insights & Analytics
NAB



Manager - Optimisation & Performance
Tatts Group



GM - Digital Strategy
HESTA



Co-Founder & CEO
Next Money



Sr Product Marketing Manager
Microsoft | Dynamics 365



Territory Manager
ObservePoint



General Manager, Strategic Partnerships
Deputy



Director, Solutions Architecture APAC
Dropbox



iX Digital Marketing & Commerce Lead - Adobe
IBM A/NZ



EVP & GM, Digital Marketing
Adobe



Executive Vice President, Customer and Employee Experience
Adobe



President, Adobe Asia Pacific
Adobe



Sr. Director, Adobe Marketing Cloud
Adobe



Senior Director of Strategy & Product Marketing
Adobe



VP, Revenue and Partnerships
Adobe Advertising Cloud



Director, APAC, Adobe Marketing Cloud



Director, Market Development
Adobe APAC



Director, Product Management, Adobe Analytics Mobile
Adobe



Principal Solution Consultant
Adobe Asia Pacific



Senior Product Manager
Adobe



Senior Solution Consultant, Adobe Experience Cloud
Adobe

Stephanie Tully
Executive Manager - Group Brand and Marketing/CMO
Qantas
Stephanie’s 15 years of strategy, commercial and marketing experience from the aviation, retail and professional services industries helps her to lead the highly talented Qantas Group Marketing team. The scope of the Group Marketing function includes Brand and Planning, Advertising, Sponsorships and Events, Community, and Loyalty and Data Marketing portfolios for Qantas Airlines and Qantas Loyalty.
Angelo Kourtis
Vice-President (People and Advancement)
Western Sydney University
Angelo Kourtis is transforming the narrative of universities.

Born and bred in Western Sydney, his insights draw on 25 years of leadership in Australian higher education and also his own experiences as a student and a graduate.

As the first in his family to attend university, Angelo contests the commonly held notion that higher education merely furthers a student’s personal economic ambitions and career.

Universities, in his view, must create Citizen Scholars. Such graduates are equipped to challenge established attitudes and paradigms, which inhibit, rather than advance, the human condition - these include racism, gender inequity, income inequality and ideologies that diminish human potential.

He argues we will never overcome our great global, economic, social and political challenges if we don’t deliver graduates who can look beyond the confines of their chosen academic discipline. Finally, he contends that if universities are unable to grapple with this notion of the Citizen Scholar, who or what in society can?

This philosophy was made concrete when he founded the world-first Academy program. Redefining future-facing education it was awarded the most innovative education program in Australia, 3 years after its inception.

His contrarian thinking underpins both his professional journey but also the evolution of Western Sydney University in its recent acclaimed rebranding.

The rebranding wasn’t only an exposition of marketing insight, an advertising function or a comms piece. It embedded and affirmed into the mission of the University, the notion of the Citizen Scholar. This made the brand synonymous with the product, the student experience and the student’s highest aspirations: arguably the holy grail of all great brands.

The award-winning “Unlimited” brand films – featuring extraordinary graduates Deng Adut, Melissa Chiu and Jay Manley – embody the virtue of the Citizen Scholar. These films received international acclaim, including the Silver Lion award at the Cannes Lions Festival, Gold Pencil at the British D&AD, Gold & Best of Show at the Asia Spikes Awards.

Angelo believes the real impact of the strategy will be realised when Citizen Scholars from Western Sydney University overcome the great global challenges currently facing humanity.
Maile Carnegie
Group Executive Digital Banking
ANZ Bank
Maile leads the strategic development and delivery of a superior digital experience for ANZ’s eight million retail, commercial and institutional customers. This includes digital projects, innovation and strategic relationships with the FinTech sector. She holds shared responsibility for the financial results of ANZ’s Australia and New Zealand divisions and also holds Group accountability for data & analytics, and marketing, including ANZ’s brand, advertising and sponsorship.

Maile has a passion for customer centric innovation and design. She joined ANZ in 2016 from Google where she was Managing Director Australia and New Zealand since 2013. Prior to this, Maile spent 20 years with Proctor and Gamble where she held several roles including Managing Director in Australia and New Zealand, General Manager for Asia Strategy, Marketing and Design based in Singapore and a number of senior marketing and commercial roles in the United States.

She is currently a member of the Federal Government’s Board of Innovation and Science; a member of the Federal Treasurer’s FinTech Advisory Group; Chair, Vice-Chancellor’s Advisory Board, University of Technology, Sydney; and was previously Vice-Chair of the ASIC External Advisory Panel. Maile holds a degree in Business Administration in Finance, Economics and Marketing from the University of Technology, Sydney.
Eric Bana
Actor & Comedian
ERIC BANA is one of Australia's best known performers, both as an actor and comedian. He has worked extensively in television, as a stand-up comedian and, in recent times, in Australian and international feature films.

Eric's first major break came in 1993 when he was asked to join one of Australia's top rating comedy programmes, “Full Frontal”.

In 1996, he wrote, co-produced and starred in his own comedy special which proved a ratings winner. This led to his weekly comedy show that aired nationally from late 1997. That year, Eric was also voted Australia 's “Most Popular Comedy Performer” at The Logies.

Further illustrating his versatility, Eric appeared in the role of Joe Sabatini for the ABC TV drama series, “Something in the Air”.

Eric made his feature film debut in a supporting role in the Australian film, “The Castle” (1997) and went on to further acclaim in the title role of Mark “Chopper” Read in the hugely successful Australian film, “Chopper” (released 2000). Based on the life of the infamous standover man, Bana's performance won him the AFI award for “Best Actor in a Feature Film”. The film premiered at the 2001 Sundance Film Festival and earned rave notices for its US release. It was “Chopper” that brought Eric Bana to the attention of international filmmakers.

He then co-starred in Ridley Scott's “Black Hawk Down” as Delta Sgt. First Class “Hoot” Gibson, one of a group of elite US soldiers opposite Josh Hartnettt, Ewan McGregor and Tom Sizemore. The war epic, produced by Jerry Bruckheimer for Sony Pictures (2001), was based on Mark Bowden's best-selling account of the 1993 US mission in Mogadishu, Somalia.

In 2002, Eric featured in the Australian film, “The Nugget” (directed by Bill Bennett), together with Stephen Curry, Dave O'Neil, Belinda Emmett and Peter Moon.

He has also starred in the title role of Bruce Banner in “The Hulk” for director Ang Lee and Universal Pictures, based on the Marvel Comics character, Hector the Prince of Troy in Warner Bros “Troy”, Steven Spielberg's “Munich” about the aftermath of the 1972 Munich Olympics, Curtis Hanson's “Lucky You”, and “Romulus, My Father” based on Raimond Gaita's best-selling memoir.

Bana was most recently seen starring opposite Ricky Gervais in “Special Correspondents”, a satirical comedy that Gervais wrote and directed for Netflix. Other upcoming projects include “The Secret Scripture” opposite Theo James and Rooney Mara directed by Jim Sheridan, and “Knights Of The Roundtable: King Arthur” opposite Charlie Hunnam and Jude Law directed by Guy Ritchie.

Eric Bana currently resides in Australia with his wife and two children.
Deng Adut
Lawyer & Refugee Advocate
33-year-old South Sudanese child soldier-turned-Blacktown lawyer, Deng Adut moved hearts in 2015, when a short video about his life went viral. The clip, which has attracted more than 2.5 million views to date, was produced by Adut’s alma mater, Western Sydney University. Deng, who was conscripted into the Sudan People’s Liberation Army at six years old, had never been to school. He came to Australia as a refugee aged 14, taught himself to read, write and speak English, and went on to win a scholarship to study law in 2005. He now has his own law practice with offices in Sydney, Parramatta, Blacktown and Redfern, and he spends much of his free time working with disenfranchised youth and refugees. Deng gave the 2016 Australia Day address, was painted for the 2016 Archibald Prize by Nick Stathopoulos and won the People’s Choice award and Deng was recently named NSW Australian of the Year for 2017. Deng’s book Songs of a War Boy written with Ben Mckelvey was published by Hachette Australia in November 2016.
Adam Spencer
Sneaks Host
Adam Spencer was completing a PhD in Pure Mathematics when he happened to win the national Triple J Raw Comedy championship in 1996. From there, a television and radio career beckoned and Adam completed 15 years as one of Australia’s most respected, wittiest and most thought provoking breakfast radio commentators across Triple J and later ABC 702. The author of THE LITTLE BOOK OF NUMBERS, Adam explained his love of prime numbers and the magic of maths to an enraptured TED audience in early 2013. Since being posted online, his talk has had over a million views. Adam is the ambassador for many charities including Redkite and in 2014 was appointed University of Sydney’s Ambassador for Math’s and Science. He also co-hosts Australia’s No 1 podcast, Sleek Geeks with Dr Karl. Adam’s latest books include THE BIG BOOK OF NUMBERS, WORLD OF NUMBERS and TIME MACHINE, available from www.adamspencer.com.au
Louise Herron AM
CEO
Sydney Opera House
Louise Herron became CEO of Sydney Opera House in 2012, the first woman appointed to the role, after 10 years working in investment banking and serving as chair of Sydney’s Belvoir Street Theatre.

Since 2013, Louise has led development of the Opera House’s Renewal program to ensure this World Heritage-listed icon and one of the world’s busiest performing arts centres meets the needs and expectations of 21st-century artists, audiences and visitors.

Renewal includes more than $270 million in capital works to upgrade performance halls and open new spaces to the public, as well as improving the artistic and visitor experiences for the Opera House’s 8.2 million annual visitors and the more than 1.5 million people who attend a performance each year.
Laura Snyder
Vice President, Global Marketing Technology
Dell
Laura is Dell’s Global Marketing Technology director where she is responsible for driving the design, development and implementation of the technology, processes and training efforts necessary to transform Dell in to an Omni-Channel, data-driven organization. Her team’s responsibilities span strategy and change management across Dell’s marketing’s technology portfolio.

Prior to her current position, Laura led the Global Media Innovation team and drove the planning, selection and deployment of Dell’s global programmatic advertising stack including a data management platform (DMP), dynamic content optimization (DCO) and demand-side platform (DSP). Over the years Laura has held multiple innovation-oriented jobs including serving as Dell’s first online business manager in China, first eCRM Director and first Media Innovation Director.

Laura joined Dell in 1998 and has held multiple management roles in marketing and eCommerce. She spent twelve years in Asia managing country-based roles in Australia and China and regional roles based in Sydney. Laura has Bachelor of Arts degrees in Chemistry and Spanish from The College of St. Benedict.
Nadia Cameron
Nadia Cameron
IDG Communications
Nadia is a respected and award-winning industry Journalist and Editor with more than 15 years’ experience. Throughout her career, she has maintained a focus on technology and business, working for titles such as CIO, Computerworld, PC World, Australian Reseller News (ARN), Exhibition News, Australian Telecom, Business Asia, and now CMO.

From 2010 to 2012, Nadia was the Managing Editor of several national and global business publications for the UK live events industry, and created FaceTime Magazine in association with the Event Industry Alliance for event marketers. Nadia has also been responsible for launching and transforming key industry events, such as the annual ARN Industry Awards and Exhibition News Awards.

Nadia rejoined IDG Australia in 2013 to develop and launch the CMO brand as a dedicated title for the modern marketing chief. CMO focuses on the unique leadership, strategic marketing and technology challenges facing marketing and customer leaders, covering such topics as data-driven marketing, c-level relationship building, marketing technology innovations, emerging customer engagement trends and more. The brand is represented via an online offering, print magazine and growing portfolio of events.

In 2015, CMO launched the CMO50 program, an annual list recognising Australia’s most innovative marketing leaders. Entering its third year in 2017, the CMO50 is now recognised as the country’s premiere list recognising modern marketing excellence and has grown to include a highly prestigious annual event.

Today, Nadia sits at the helm of CMO as Publisher and Editor and is also Associate Editor of CIO.
Michael Pearson
Managing Director ANZ
Expedia
Michael Pearson has held the positon of Expedia ANZ Managing Director since 2016, and has been with the company since 2011. Prior to his current role, he was the Senior Director of Expedia’s local E-Commerce team, responsible for managing the P&L, commercial management, regional product management and multi-channel marketing.

Michael began his e-commerce and digital marketing journey in Perth during the early days of the Internet, developing some of Australia’s first websites as a project manager and UX consultant, before moving to London to dive into the world of travel. His past roles have included management of strategy, product, marketing and software development teams. He is passionate about leveraging data and technology to deliver customer-focused solutions.
Scott Thompson-Whiteside
Executive Dean
Faculty of Health, Arts and Design
Swinburne University of Technology
Professor Scott Thompson-Whiteside has a background in Industrial Design and Design Management with extensive experience in teaching and educational management in the UK, Malaysia and Australia. In 2006 he was awarded the Vice-Chancellor's Teaching Award for Higher Education.

Since moving to Swinburne in 2005, Professor Thompson-Whiteside has had varied roles including Associate Dean International and Deputy Dean. He has been responsible for a range of strategic international engagement activities and partnerships.

Professor Thompson-Whiteside completed his PhD at The University of Melbourne at the Centre for the Study of Higher Education. His research intersects design strategy, management and innovation along with higher education policy and management, internationalisation and design education more generally.
Jenny Williams
Former CMO
HCF
Jenny is the former CMO of The Hospitals Contribution Fund of Australia (HCF), one of Australia’s largest combined health and life insurance organisations, in addition to offering a range of health care services through dental, eyecare, retirement and aged care facilities.

Jenny has been in technology driven marketing (on and offline) for the over 25 years. She has worked across Asia, America and Europe and is focused on driving innovation, growth and the evolution of the digital marketing industry.

Starting her career in software development Jenny rose through the ranks of agencies to hold roles as Regional Director of McCann Relationship Marketing (MRM), Head of Interactive for MRM Asia Pacific and Managing Director of Tribal DDB Australia during which time Tribal was awarded agency of the year for three years running.

Leaving agency life in 2016 Jenny started her own consulting business Ideagarden which she ran for 7 years until moving to a client side role as the CMO of HCF.

Jenny is an active participant in digital industry associations, speaks frequently at conferences on various aspects of digital and the impact it has had on the marketing and advertising industries. She has developed and run training programs for both AdSchool and private clients as well as board level participation and planning around change management particularly in relation to digital.

With a strong focus on digital, Jenny has worked with marketers, agencies and media companies to implement major digital change either through the evolution or the creation of totally new business models.
Danielle Uskovic
Head of Digital Marketing
Lenovo Asia Pacific
Danielle Uskovic has a passion for all things digital. Her experience spans business-to-business and consumer sectors, leading award winning sales and marketing teams for ASX 100 and Fortune 500 companies. She is currently the head of Digital Marketing for Lenovo Asia Pacific. She’s passionate about innovation and the difference technology can make in everyone’s lives.

Twitter | LinkedIn
Kate Whitney
Global Digital Director
Pernod Ricard Winemakers
After 10 years in Advertising/Direct Marketing with M&C Saatchi, Kate joined Foxtel in 2006 as head of Brand and Acquisition Marketing. From here she grew to love retail and data-driven marketing, and made the move to General Manager of Financial Services at David Jones, running CRM plus the joint venture Credit Card business with American Express from 2011 – 2014. Kate then joined Pernod Ricard Winemakers as Global Digital Director, providing leadership in digital across systems, media approach, content and strategy for the world’s leading wine brands in over countries.
John Mackenney
GM, Digital Transformation
Tourism Australia
John is the Head of Digital at Tourism Australia and understands the need for digital solutions to solve critical customer challenges and enable the Tourism Industry to meet the vision of making Australia the most desirable and memorable destination on earth for leisure and business. He leads the next phase of Tourism Australia Digital Transformation which includes distribution platforms like Aussie Specialist and our Digital Marketing channels such as Australia.com and Australia.cn which communicate to millions of consumers across the world. He has a keen interest in data as well as new customer experience technologies demonstrated in the recent release of 360 and Virtual Reality assets supporting the recent Aquatic and Coastal campaign.
Stephen Hamill
Managing Director
Accenture Interactive
Stephen Hamill is Managing Director and Content Lead for Accenture Interactive in Australia and New Zealand. Working with clients across multiple industries, Stephen is focused on helping business leaders to drive efficiencies and reduce costs while leveraging digital’s value to the organisation and their clients.

With a career spanning two decades in digital marketing industries, Stephen has helped several iconic globally recognised organisations across APAC and EMEA with leading digital solutions. He has successfully established and grown teams at the forefront of digital marketing excellence and has helped businesses to transform their customer engagement around experience and personalisation.

Stephen is a charismatic and seasoned stage presenter including proficiency as key-note speaker for large audiences, press/media contributor and presenter at leadership events.
Chris Daniels
Former Head of Digital Transformation
Sydney Opera House
Digital leader with outstanding subject matter expertise in digital strategy and channels with 20+ years’ professional experience. Results orientated and expert in key areas of driving innovation, change and translating the vision into an actionable business case and delivery plan. He is a visionary, exceptional influencer and experienced in leading and managing successful strategic digital programs. In his youth he learned and developed basic and machine coding, computer science and microcomputer technology which is where his passion and love of digital began. Blending this with his creativity has enabled him to bridge the art and the science to deliver only the best marketing to customers and accurately tie campaigns back to ROI.
Niklas Zillinger
Experience Design Lead Sydney
SapientRazorfish Australia
Nik has worked in the digital industry for over 10 years both in Germany and Australia. In his 6+ years with SapientNitro he has taken on different roles at the intersection of Experience Technology and Design.

In 2014 he relocated to Australia from the SapientNitro Mobile Experience Studio in Cologne (Germany), where he lead teams for global clients like Lufthansa, Hugo Boss, Sky, Unilever, HSBC and Ray Ban.

In his current role as Experience Design Lead in Sydney he heads up the local UX team and drives design thinking for OPSM, BT, Comvita, Fletcher Building, China Airlines (Shanghai) and the Sydney Opera House.

As an advocate for lean and agile methodologies Nik actively refines SapientRazorfish’s delivery process and guides interdisciplinary teams to deliver industry-leading, complex projects. His strategic thinking, client stewardship and curiosity for human behaviour enable him to drive delightful experiences that transcend the user interface.
Chris Panzetta
Co Founder and Creative Director
S1T2 - Stories 1st Technology 2nd
Chris Panzetta is Co Founder and Creative Director of Stories 1st Technology 2nd, where they work towards the future of interactive story by experimenting with emerging technologies. The journey has taken them across the globe to create some world first experiences with some world famous organisations, brands and artists.
Lisa Marchant
Head of Data Activation
NAB
Lisa currently heads the Data Activation team at NAB, the team responsible for the design, implementation and optimisation of data driven customer communications. Lisa and her team successfully implemented Adobe Campaign at NAB – in 12 weeks – enabling digital first design thinking to become a reality for customer communications.

Lisa has worked within Marketing for over 15 years, with a focus and passion for championing using data and insight to drive marketing design and commercial value. She led the development and implementation of econometric modelling across NAB Marketing and more recently Lisa was responsible for the development of NAB’s personalisation programs via Adobe Audience Manager.
Tracy Smithers
Director of Customer & Direct Response Marketing
Marketing, Product & Transformation
Westpac NZ
I’ve been passionate about customer centric marketing since the early 90s when only 1% of the population had a mobile phone, and i-pads hadn’t even been invented. Since then I’ve had the great fortune to work with some amazing people in the UK and NZ across a broad range of categories (including retail, utilities, financial services, telecommunications and charities). The last 7 years have been based in Auckland where I’ve headed up Customer Marketing at Mercury Energy, been GM of Client Services at Track and for the past year created and lead the new CRM revolution at Westpac.

At Westpac NZ our vision is "To be one of the world's great service companies, helping our customers, communities and people to prosper and grow". Our data and technology stack is helping us make every customer interaction joined-up but most importantly, we use these to drive the digital interactions in a human way that will make lasting impressions.
Brent Burgess
Head of Digital, CRM and Group Marketing Technology
iag
Brent leads Digital Technology for Consumer and Direct Channels, CRM and Group Marketing Technology. He is a senior technology leader and digital strategist with more than 20 years of experience in telecommunications, financial services, travel and digital services.

Brent has demonstrated success internationally building and leading high performing digital technology teams utilising agile best practices. With over 10 years senior leadership and digital strategy experience his achievements include delivering board level Digital and Innovation Strategies as well as driving cultural, organisational and technology transformation. This experience includes product development, delivery and lifecycle management for leading organisations including; iag, Woolworths, Optus, Travelocity, Flight Centre and the National Broadband Network (NBNCo).
Anthony Marquette
Marketing Automation Platform Lead
iag
Anthony is responsible for delivery of iag’s marketing automation strategy and execution. Embracing and developing new solutions that enhance time to market and relevance of direct and digital marketing efforts.

Leading a large transformation project to enable a data-driven, model based approach to customer journey design as well as embedding marketing platforms across all of iag’s brands and business units.
Brett Cooper
Director of Digital Sales, Experience and Transformation
Foxtel
Currently the Director Digital Foxtel, Brett is a Digital Transformation Leader, with proven success in driving large scale transformation in multinational businesses. Extensive experience in Consumer and B2B segments achieving enhanced customer outcomes and bottom line business benefits through the architecture and delivery of Digital and Process based transformation programs.

Brett is passionate about leadership, leading change, and digital transformation. He is a highly skilled and experienced leader, with experience steering large teams through matrix structures of up to 1000 staff across multiple geographies.

Brett has a proven track record in building and leading talented, motivated, and high performing teams. He is a digital and social media ambassador experienced in all aspects of digital transformation.
Michael Buckley
Managing Director
Accenture Interactive Australia and New Zealand
Michael Buckley is the Managing Director for Accenture Interactive in Australia and New Zealand. Working with clients across multiple industries, Michael is focused on helping business leaders to drive efficiencies and reduce costs, through marketing analytics, customer experience, campaign and content management and eCommerce.

With a career spanning over two decades in the advertising and media industries, Michael has managed an extensive range of clients and organisations through large scale business growth and transformation using his expertise in technology and media fragmentation. Michael specialises in the core elements of the digital ecosystem from the web, design experience, eCommerce, data, media, technology, mobile to social and digital marketing. He is passionate about organisation culture, convergence and technology as a means to better connect with businesses, staff, citizens and consumers.
Drew Unsworth
Head of Global Online & Marketing Services
Xero
Drew Unsworth has spent over 20 years working on all things digital. As General Manager for Digital Banking at Commonwealth Bank of Australia, he led initiatives for innovative services that are now used by millions of customers every day. More recently Drew has poured this experience into his role at Xero, the fast-growing global cloud accounting software company. Here, he has been responsible for their digital marketing strategies and platforms – finding new ways to help technology support and champion small businesses the world over. Recently stepping down, he remains active with Xero providing advice on digital marketing.
Scott King
C.O.O., Co-founder
Accordant
As C.O.O. and Co-founder of Accordant, part of the Dentsu Aegis Network, Scott believes effective digital marketing is about combining art and science to craft beautiful yet intelligent customer experiences whilst delivering to a business’s objectives.

Prior to founding Accordant, Scott led Adobe’s data driven personalisation and optimisation programs within Asia Pacific, providing strategic and technical specialisation to a wide range of enterprise clientele. Prior to Adobe, Scott worked with some of the worlds most trafficked web sites such as Skypes Peer-to-Peer platform Kazaa and Sonys Playstation division. Recently, Scott was one of the first people to attain a Digital Marketing Executive certification from the University of Technology Sydney and became the first globally certified Adobe Target Business Practitioner.
Simon Harries
Manager, Customer Experience, Velocity Frequent Flyer
Virgin Australia Group
Simon heads CRM practice at Velocity Frequent Flyer and oversees the development of new marketing capabilities and channels. He first joined Virgin Australia Group in 2010, implementing marketing automation programs for the airline and Velocity. Most recently Simon led the successful implementation of Adobe Campaign as the Group’s enterprise campaign management platform.

Simon has over fifteen years’ experience leading CRM and loyalty marketing for eCommerce, retail and travel businesses in the UK, Australia and Middle East, including Coles Liquor and Arcadia Group. He is a graduate of Kingston University Business School, the UK Institute of Direct and Digital Marketing and Google Squared Online.
Krish Raja
Head of Data & Programmatic Product Sales
Nine Digital
Fascinated by all things digital, user experience, technical and technological. Across the English and Australian markets, I've spent the last 9 years undertaking back-end ad platform development, analytics, campaign management, product specialist and front-end sales roles across the entire digital spectrum (paid search/video/display/social).

Working at Nine Entertainment Co, I lead the product commercialisation & sales strategy for Nine's data-driven and automated offerings and manage the commercial outcomes for two of the fastest growing sectors of our business.

My mid-term goal is to be able to blend my analytics & platform experience with a commercial focus to help lead the development & maturity of programmatically traded & data driven advertising over the next 5 years.
Angelo Sinibaldi
Head of Data Products
Nine Digital
Angelo Sinibaldi is a seasoned business executive in the data and digital marketing industry. With over 15 years’ experience working for Australian and International data providers, he has developed a deep expertise and passion in the use of data to drive marketing decisions across Australia’s largest branded consumer organisations.

Joining Nine Entertainment at the start of 2016 as Head of Data Products, with a clear focus on repositioning the market offering to compete against the major international threats of Google/Facebook and AU Publishers.

Angelo recently completed in 2014 an Executive MBA at the Australia Graduate School of Management (UNSW).
Harold Janson
Senior Manager Digital Conversion
Westpac
Harold is the Program Lead for conversion optimisation at the Westpac Group. He is in charge of enhancing the sales effectiveness of the bank's various websites through testing and targeting via Adobe Target. Apart from making homemade treats for his stakeholders, he also integrates his program with the bank's digital and marketing efforts and tools. Prior to Westpac, he was the Director of the Adobe Marketing Cloud team at a leading agency. Before focusing on Adobe Marketing Cloud, he was all over the Adobe Creative Cloud, having been a designer, developer and video professional. His first Adobe product is Pagemaker.
Grant Torrie
Acting Chief Marketing Officer
Fairfax Media New Zealand
Grant is Audience Growth Manager at Fairfax Media in New Zealand, an innovative, integrated multimedia business, with strong brands across multiple platforms, including New Zealand’s biggest website, stuff.co.nz.

Grant joined Fairfax Media in August 2010 as Marketing Manager for The Press, leading to his current role. He was the project champion to implement Adobe Campaign as part of Fairfax’s marketing cloud.

Mr Torrie graduated from Lincoln University, with a degree in commerce and is also a keen Mandarin student, having studied at the Communication University of China, in Beijing for one year and having lived in China for three years.

Current Adobe Marketing Cloud Solution(s) used: Adobe Campaign, Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager
Kirsten Hall
Campaign Specialist
Fairfax Media New Zealand
Kirsten joined Fairfax Media in 2011, managing the company’s business to business relationships for the magazine line of business with New Zealand’s major loyalty programmes. In 2014 Fairfax Media committed to expanding its marketing automation suite to include Adobe Campaign and Kirsten took a lead role in managing a successful implantation of the project. Her current Campaign Specialist role includes management of the development roadmap, and finding innovative ways to use our marketing cloud integration.

Kirsten is a graduate from the University of Auckland with bachelor degrees in Commerce and Science.
Matthew Peters
Manager, Customer Insights & Analytics
NAB
Matthew manages the Customers Insights & Analytics team at National Australia Bank who implement the bank’s best in class Digital Analytics, Optimisation and Personalisation ecosystem. He’s worked in the online/digital field over the last 15 years, a member of the Adobe Digital Marketing Customer Advisory Board, an Adobe beta tester and the principal facilitator of the NAB Academy analytics/optimisation training program & master class series. His team integrate the Marketing Cloud stack, big data and multi-channel campaign systems. They focus on producing customer-focused actionable insights and data-lead personalisation & optimisation programs.
Grant Lukin
Manager - Optimisation & Performance
Tatts Group
Grant has been with Tatts Group since July 2013, and works within a shared marketing division that services Lotteries (the Lott), Wagering (UBET) and Gaming (MAX) units across the group.

Grant is leading the group’s initiatives around digital Optimisation & Personalisation via its relationship with Adobe and its marketing cloud product suite.

Grant has 10 years’ experience in the digital marketing space with previous roles in the Travel & Financial Services verticals.
Callum Tod
GM - Digital Strategy
HESTA
Callum Tod leads the digital team at HESTA – the $39 billion industry super fund dedicated to people working in health and community services. Cal is focused on how best to use digital channels to engage and grow HESTA’s more than 820,000 members across the country. This includes building a more personalised, seamless experience for each and every member to drive real measurable, behavioural changes. Cal shares his experience on how to deliver ground breaking digital projects through maximising existing resources and utilising web technologies to create new engagement channels in a lean, outcome-driven environment.
Rob Findlay
Co-Founder & CEO
Next Money
Rob Findlay is the founder of Next Money, a global fintech conference series and network of leading practitioners, and also leads the group wide UX practice at DBS Bank in Singapore. Prior to this, he was Director of Innovation for BlackBerry Asia Pacific. Rob began his career in the creative industry, running his own brand and design company. Transitioning to financial services, Rob led the customer experience for National Australia Bank's direct banking channels, and led a culture change programme at OCBC Bank in Singapore.
Arman Masoudi
Sr Product Marketing Manager
Microsoft | Dynamics 365
Arman is the Dynamics 365 product marketing manager in Australia. He’s been with Microsoft for over a year and before that he was a Customer Experience solution architect at Oracle.
Jordan Jensen
Territory Manager
ObservePoint
Jordan is the Territory Manager over the western U.S. and APAC for ObservePoint; a company that is leading the market in helping companies trust their data with a quality assurance platform that monitors web data and validates analytics. For the past two years, Jordan has been instrumental on brands such as Westpac, Suncorp, Australia Post, & AMP with a focus on streamlining processes with new technologies.
Kristin Harris
General Manager, Strategic Partnerships
Deputy
Kristin Harris is the General Manager, Strategic Partnerships at Deputy. Kristin has been with Deputy since 2008 and is part of the company’s founding team becoming General Manager in 2014.

During her time with Deputy, Kristin has been involved in nearly all areas of the business developing a firm understanding of all facets of Deputy and along with the team is focused on future global growth for the business.

Growing up with a strong work ethic has equipped Kristin with a determined attitude and a firm belief that success is a direct result of hard work and a positive attitude.

Deputy is an employee management solution that improves employee rostering, time & attendance, performance management and team communication. Used by thousands of businesses globally, Deputy has offices in Sydney, Atlanta and London.
Daniel Iversen
Director, Solutions Architecture APAC
Dropbox
Daniel Iversen leads the Solution Architects at Dropbox across APAC, helping the company expand its Dropbox Business and Enterprise footprint across the region.

He is a passionate technologist and senior leader in the IT space and Daniel has been involved in the web space since its early days. For close to 20 years he has lead teams and helped build businesses around the online and digital space.

Throughout his career, Daniel has held a range of positions spanning predominantly across consulting and presales functions. He has lead teams in startups as well as established software companies, both small and large.
Amanda Young
iX Digital Marketing & Commerce Lead - Adobe
IBM A/NZ
Amanda is currently growing the practice for IBM iX in the implementation and support of best-in-breed Digital Marketing Solutions, Content Strategy and Digital Marketing as a Service. As an Experience Practice Lead, Amanda is exploring the impact Digital Reinvention & Innovation has on our day to day interaction with a brand, or marketplace, and what insights and concepts transcend industries.

As we move further into a world invaded by marketing, Amanda is dedicated to ensuring all interactions with a brand, or marketplace, are truly personalised and contextual, not 'creepy'.

She likes to spend time travelling, finding inspiration through design and architecture - both physical and digital, as well as creative ways to approach customer service.
Brad Rencher
EVP & GM, Digital Marketing
Adobe
Brad truly exemplifies the phrase “Nerd is the new black.” A self-proclaimed numbers nerd, his transition from Investment Banker to Digital Marketing leader--while unconventional-- was incredibly strategic. Today, nearly every industry relies on data, and it is tantamount to any organization’s success.

In his role as Executive Vice President and General Manager, Rencher drives the vision forAdobe's Digital Marketing business, one of the world's largest enterprise SaaS businesses and Adobe's fastest-growing business unit. Brad is the architect of Adobe Marketing Cloud’s innovation agenda and leads the global product and business organization responsible for building the Adobe Marketing Cloud -- the most comprehensive, integrated, and actionable marketing cloud on the planet.

Brad joined Adobe through the Omniture acquisition in 2009, and since he has taken the helm of Digital Marketing business, he has played an instrumental role in Adobe’s creation and domination of the marketing cloud category. Under Brad’s leadership, Adobe Marketing Cloud has experienced exponential growth, and has been touted as the industry leader by Forrester and Gartner -- among others.

Rencher is fueled by collaboration, challenging the definition of marketing, and arming Adobe’s customers with the tools necessary for becoming an Experience Business — and sometimes, Diet Coke. When he’s not busy hammering out creative solutions for Adobe’s customers, or establishing new industry categories, he can be found hammering the pedals of his road bike through the mountains of Utah.

A sought-after thought leader, Brad speaks at several key industry events each year. He has participated in Advertising Week in New York, Cannes Lions Festival, and DMEXCO, among others.

Rencher lives in Utah with his wife Sara, and their three children. He is an active participant in the local technology community, and serves on the board of directors for the Utah Symphony and Pluralsight.

If Brad were not at Adobe, he would be an endurance athlete or auditioning to be Jimmy Fallon’s sidekick. Follow Brad on Twitter @bradrencher.
Donna Morris
Executive Vice President, Customer and Employee Experience
Adobe
“Disrupt or be disrupted” is Donna Morris’s rallying cry. From abolishing Adobe’s annual performance reviews to dramatically expanding its family leave policy, she has set the industry agenda while making Adobe a great place to work. In her role as Executive Vice President of Customer and Employee Experience, she leads the product, customer service and technical support experience for all Adobe products, in addition to all aspects of human resources and the workplace. Her breadth of experience and unique point of view on workplace issues has been sought out by hundreds of media outlets including CNN, NPR, CNBC, Fast Company and Fortune.

Donna’s “north of the border” accent gives her away as a native of Ottawa, Canada. After earning a bachelor’s degree in Political Science from Carleton University, she went into human resources and at age 25, she decided she wanted to run a large human resources organization someday. She joined Adobe in 2002 when the company acquired Accelio, and she was promoted to senior vice president at Adobe five years later.

Donna sits on the board of directors for the Society for Human Resource Management and the Adobe Foundation and was formerly a board member for California’s Second Harvest Food Bank of Santa Clara and San Mateo Counties. She is also a member of the Fordham University Parents Council and mentors with C100, a non-profit that supports Canadian technology entrepreneurship.

Donna holds the Society for Human Resource Management - Senior Certified Professional (SHRM-SCP), Senior HR Professional (SHRP) and Canadian Certified Human Resources Professional (CHRP) designations.

If Donna were not at Adobe, she would have a home decorating show on HGTV. Follow Donna on Twitter @DonnaCMorris and Instagram @dcmorrishr.
Paul Robson
President, Adobe Asia Pacific
Adobe
Paul believes the Asia Pacific region is the most exciting and dynamic place in the world to do business. As the leader of Adobe Asia Pacific, Paul advises brands on digital transformation, and how they can put customer experience at the centre of everything they do to drive business growth. Paul is passionate about the role technology can play in delivering amazing experiences, especially in emerging markets where mobile is almost ubiquitous.

Prior to joining Adobe, Paul was Vice President and General Manager for HP’s Networking Division across Asia Pacific and Japan. Paul was also the founding director of a successful online start up, Wedding Gifts Direct.

Paul is a graduate of the Australian Institute of Company Directors and is on the boards of the Association for Data-Driven Marketing and Advertising (ADMA), Tresillian, the Royal Society for the Welfare of Mothers and Babies, and the Investment Advisory Board of Alchemy Ventures. He is also an active member of the Australian Surf Life Saving Association.

Paul holds a Diploma in Market Research, a Bachelor of Commerce in Marketing, a Graduate Diploma in International Business and has attended a variety of general management and executive courses at institutions including the Haas School of Business at UC Berkley, INSEAD and the Australian Graduate School of Management.

Follow Paul on Twitter: @Paul_A_Robson
Steve Hammond
Sr. Director, Adobe Marketing Cloud
Adobe
As senior director of Adobe Marketing Cloud, Steve Hammond is a strategic leader for solutions that CMOs, marketers and digital experience leaders use to make investments and personalize experiences across marketing channels.

Currently, Hammond manages and directs global teams in product management, product evangelism, technical marketing, and help & community to create and deliver value across Adobe’s eight core digital marketing solutions.

With more than 18 years of digital marketing experience, including the last ten years at Adobe, Hammond has worked with hundreds of global enterprise companies on developing and implementing digital marketing solutions that optimize online commerce and media. Working with so many companies across the globe has given him a broad perspective on how to combine technologies and solutions for the next generation of digital marketing.

He is extremely passionate about connecting marketers with technologies that enable efficient and data-driven personalization and optimized digital marketing to propel businesses forward.

Hammond earned a Bachelor of Science in Information Systems and E-Commerce, and an MBA from Utah State University’s Huntsman School of Business.

A frequent speaker, Hammond has presented at large international events including: eMetrics, IAB forums, Adobe Summits in the U.S. and EMEA, Adobe MAX, Mobile Marketing and other industry events.
Loni Stark
Senior Director of Strategy & Product Marketing
Adobe
Loni Stark is senior director of strategy & product marketing at Adobe. In her role, Stark leads business growth and go-to-market strategy and execution for Adobe’s digital experience management business. Adobe is a recognized leader in solutions for Digital Experience Platforms and Marketing Cloud Hubs by Forrester and Gartner respectively. As a 17-year Silicon Valley veteran, she has held responsibilities and led teams across engineering, product management, strategic alliances, and marketing.

She is also co-founder of Stark Insider, a leading media brand about All Things West Coast® with over 1M readers a year. Over the past decade at Stark Insider, she has interviewed more than 200 creative thinkers and doers who are pushing the boundaries of film, music and technology. Stark is also a mentor at Alchemist Accelerator, named one of the top 5 Accelerators in the U.S. in 2015, where she is an advisor to founders of start-ups. Stark frequently speaks at industry conferences and her articles on the impact of digital on customer experience and marketing have appeared in publications including TechCrunch, Entrepreneur, The Next Web and Content Marketing Institute.

In 2015, she was recognized as a Silicon Valley Business Journal Top 40 under 40. Stark holds a Masters in Management Science & Engineering from Stanford University and studied innovation leadership at Harvard Kennedy School of Government. In her spare time, she likes to paint in her studio and sip Napa Cabs, preferably at the same time.
Keith Eadie
VP, Revenue and Partnerships
Adobe Advertising Cloud
Keith Eadie is VP, Revenue and Partnerships at Adobe Advertising Cloud. Keith joined Adobe via the company's acquisition of TubeMogul, where he was Chief Marketing & Strategy Officer. In his role, Keith leads the advertising sales, go-to-market and business development teams and is responsible for driving awareness of Adobe's independent advertising platform among media agencies, brand marketers and premium publishers. He joined TubeMogul from The Boston Consulting Group, where he specialized in developing marketing strategies for technology and digital media firms. Prior to BCG, he worked with TubeMogul in its infancy at UC Berkeley and collaborated with the founders to develop the initial business plan and marketing tactics. He began his career at HSBC as a portfolio manager responsible for U.S. and global technology funds. He received his MBA from UC Berkeley.
Siva Ganeshanandan
Director, APAC, Adobe Marketing Cloud
Adobe
“I’m the person who helps bridge the gap between the business objectives of marketing professionals and the increasingly amazing but confusing technology that has the potential to help them do their jobs more successfully than ever before.” explains Siva Ganeshanandan, Director, Adobe Marketing Cloud in Asia Pacific.

Siva’s role at Adobe provides him with insights into how marketers are applying new technology to traditional techniques for results that drive their business growth. “Adobe’s marketing customers across Asia Pacific are engaged in some incredibly innovative digital and social marketing programs. Listening to our customer base and ensuring our technology and solutions are closely aligned to their needs is a constant inspiration.”

As part of his regional duties, Siva also leads Adobe’s industry specialist team that provides executive level consulting and digital roadmaps for Adobe’s most strategic customers.

Siva has fourteen years experience in the industry, eleven of these in Asia Pacific. He joined Adobe in 2011, having held senior roles for many years with companies including Interwoven, where after running APAC marketing, he led the regional Optimost business. He started his career with Cisco Systems in the UK before joining Mirror Image, the content delivery provider, in a role that brought him to Singapore.
Michael Stoddart
Director, Market Development
Adobe APAC
Michael Stoddart leads the Market Development team for Adobe in Asia Pacific, supporting Adobe's enterprise customers as they undertake digital content transformation. Michael's longevity, industry knowledge and strategic vision have built significant awareness in the business and creative communities.
Colin Morris
Director, Product Management, Adobe Analytics Mobile
Adobe
Colin Morris is the director of product management for Adobe Analytics Mobile. Morris is responsible for the strategy, roadmap, and solutions within Adobe's app measurement space. He’s focused on helping customers surface critical insights for driving business outcomes, better user experiences, and cross-channel customer intelligence. Colin has spent the last 8-plus years in the mobile space, building and managing apps, analytics tools, and ad networks, at Flurry (now Yahoo) and Goodshop. Prior to his mobile experience Colin led product, content, and business development efforts across various startups in the ad tech, social networking and online media space.
Colin Morris
Director, Product Management, Adobe Analytics Mobile
Adobe
Colin Morris is the director of product management for Adobe Analytics Mobile. Morris is responsible for the strategy, roadmap, and solutions within Adobe's app measurement space. He’s focused on helping customers surface critical insights for driving business outcomes, better user experiences, and cross-channel customer intelligence. Colin has spent the last 8-plus years in the mobile space, building and managing apps, analytics tools, and ad networks, at Flurry (now Yahoo) and Goodshop. Prior to his mobile experience Colin led product, content, and business development efforts across various startups in the ad tech, social networking and online media space.
Mark Szulc
Principal Solution Consultant
Adobe Asia Pacific
Mark Szulc, Principal Solution Consultant, Asia Pacific, works with Adobe's leading customers & partners as they take advantage of Digital Marketing. He has more than twenty years of experience assisting large organisations increase their market share, improve operational efficiencies, automate processes and drive revenue growth.

Specialising in digital experiences, he has held various positions from creating some of Australia & New Zealand’s first online web presences, working on the leading magazine publications, to managing development teams, system admin and consultancy services.

Aside from being an evangelist for Adobe’s solutions & technologies, Mark can be found blogging at www.markszulc.com, exploring the world or tinkering with technology.
Cameron Cowan
Senior Product Manager
Adobe
Cameron Cowan is the Senior Product Manager over the Adobe Experience Cloud in the Asia-Pacific region. Cameron has been an integral part of the Adobe team since joining Omniture in 2005, during which time he has been involved in the account management, consulting, sales, training, product marketing, and product management organisations. In his current role, Cameron serves as an advocate for regional client and market requirements and functions as a liaison between Asia-Pacific markets and Adobe headquarters. Aside from his love of all things digital, Cameron is an avid sports fan, constant seeker of great restaurants, full-passport holder, and world-class Tetris player.
Tom Braybrook
Senior Solution Consultant, Adobe Experience Cloud
Adobe
Tom is a Senior Solution Consultant specialising in Adobe's Marketing Cloud data & personalisation solutions in Australia, including Adobe Analytics, Target, Audience Manager & Campaign. Since joining Adobe in 2013, Tom has provided both strategic & technical guidance to a wide range of enterprise customers on how to define & operationalise their data driven marketing strategies. Tom also has a deep understanding of the digital advertising space, with a focus on programmatic media buying, testing & optimisation methodologies and data management platforms. Prior to joining Adobe, he worked for media agency OMD in the UK & Australia, more recently as Technology & Analytics Director for OMD Australia.

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