28 July 2015 | The Star & Doltone House, Pyrmont, Sydney | #AdobeSymp

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Digital Government at Digital Marketing Symposium

Discover the benefits of moving to a digital marketing strategy by engaging with citizens across a variety of platforms, driving efficiency in government and making it easier for citizens to engage with government.

Agenda

Visit us again later for more updates to the agenda.

Tuesday, July 28

Morning General Session 9.00am–12.15pm at The Star
Government Luncheon: Treating Citizens as Customers 12.15pam–1.30pm
Welcome Address by Dominic Perrottet, NSW Minister for Finance, Services and Property 1.30pam–1.50pm
The Citizen's Journey to Digital Transformation 1.50pm–2.10pm
The Economics of Digital Government in Australia 2.10pm–2.30pm
Open Source for Government 2.30pm–2.50pm
Afternoon Tea 2.50pm–3.10pm
Adobe Sneaks: What's Next for Digital Government Technology? 3.10pm–3.30pm
Customer Showcase 3.30pm–3.50pm
Situational Awareness for Law Enforcement and Field Workers 3.50pm–4.10pm
Government Panel: How is Digital Transforming Citizen Engagement? 4.10pm–4.30pm
* Agenda is subject to change
The Citizen's Journey to Digital Transformation
Erica Fensom
Head of Government Affairs, APAC
Adobe
With digital advances in banking, retail and communications, citizens have new expectations for good customer service. Erica explores how citizens are using new technologies and discusses how governments across the world are transforming public services to meet the new digital customer service paradigm.

About Erica
Erica Fensom is Head of Government Affairs, Asia-Pacific at Adobe and is responsible for technology policy and regulatory affairs in the region.

A corporate strategist and communicator, Erica has worked at the intersection of government, new technology and strategic communications for 15+ years. She is passionate about Digital Government and has worked with governments across North America, South America, Europe and Asia-Pacific. At Adobe, Erica works to build partnerships with government and leverages her public sector experience to enable e-government and digital solutions.

Prior to her current role, Erica was Director, Government Relations at BlackBerry managing global public policy initiatives in the U.S., U.K., Australia and Latin America. She worked with governments to build new partnerships in South America and Asia, and was part of an industry coalition working with NGOs to create a socially responsible mineral sourcing framework for the electronics industry.

Before joining BlackBerry, Erica worked at the Canadian Embassy in Washington D.C. in media and advocacy. In that capacity, she co-created Connect2Canada.com, the first digital network of friends of Canada in the U.S., enabled by the Government of Canada. She also worked at the Canadian Broadcasting Corporation.

Erica has worked extensively with international trade associations on behalf of the technology industry, including with the Information Technology Industry Council and the U.S. Chamber of Commerce. She is a member of the Board of Directors at the United States Information Technology Office (USITO) advocating for the U.S.-China economic relationship. Previously, she was a board member at the Canadian American Business Council.

She holds an MBA from Georgetown University with an honors certificate in International Business Diplomacy from the School of Foreign Service in Washington D.C. and a Bachelor of Commerce from McGill University in Canada.

Erica is based in Sydney, Australia where she lives with her husband and two daughters. She enjoys skiing, travel and spending time outdoors with her family.
The Economics of Digital Government in Australia
Deloitte Access Economics
Deloitte Access Economics presents the results of new research commissioned by Adobe that quantifies the benefits of digital technologies in Australian government agencies and the economy as a whole.
Open Source for Government
David Nuescheler
Adobe Fellow and VP of Enterprise Technology
Adobe
More details to come.

About David
As VP for Enterprise Technology, David Nuescheler leads product innovation and strategy for Adobe’s Enterprise products and brings his vast expertise in web experience management to bear for Adobe’s comprehensive enterprise solution set. Nuescheler drives the Adobe enterprise technology vision and architecture and is responsible for the platform’s user experience and technology incubation. Nuescheler joined Adobe through its acquisition of Day Software. He joined Day in 1994 and was instrumental in growing the company from a small multimedia agency to a leading enterprise content management software company. He created the basic concept for the original Communiqué, now Adobe CQ, and has guided product development to create a truly advanced content management and infrastructure platform. Nuescheler has led various international technical standardisation initiatives and is a member of the Apache Software Foundation. Nuescheler has been awarded for his work in standards and open source on various occasions including being nominated twice for the JCP Spec-Lead of the Year Award, Two Star-Spec Lead Awards and the Lifetime Achievement Award of the "Best of Swiss Web" Association.
Adobe Sneaks: What's Next for Digital Government Technology?
Brian Paget
Technical Director, Content and Analytics
Adobe
More details to come.
Situational Awareness for Law Enforcement and Field Workers
Craig Bowman
VP of Defense and National Security Programs
Adobe
More details to come.
Government Panel: How is Digital Transforming Citizen Engagement?
Moderated by Mark Henley
Director, Strategy and Digital Transformation, APAC Adobe Marketing Cloud
Adobe
More details to come.

About Mark
Mark Henley is Adobe’s Director of Transformation and Digital Strategy across AsiaPacific, with a particular focus media and entertainment. As businesses of all kinds strive to engage their customers, many are finding they are unprepared for the challenges of having to create, publish and analyse content. Mark’s specialty is working with senior executives to help build timely and practical strategies to address these challenges. Skilled with a deep technology background, large program delivery and corporate strategy formulation, Mark is uniquely placed to assist Adobe’s customers and prospects in their digital journey.

Before joining Adobe, Mark spent seven years at Fairfax Media as CIO for the Australian Financial Review, Director of Editorial Solutions (Fairfax Metro), and Director of Technology Strategy, Fairfax Media. He has intimate knowledge of the technological and cultural transformations that media companies require as they make the shift to being digital by design. Mark's leadership drove the adoption of a pure digital content platform for the Sydney Morning Herald, The Age and Canberra Times, resulting in Fairfax Media being one of the first name-brand media outlets to adopt a digital first approach to omni-channel media creation.

Prior to Fairfax, Mark worked in the UK, USA and Australia for a start-up specialising in e-commerce and subscription solutions. He held VP roles as country manager and in international sales, and the company was eventually acquired by Digital River. He worked alongside diverse media groups including Disney, WSJ, Bertelsmann and Macmillan.

Mark is based in Sydney, Australia, where he lives with his wife and two daughters. He enjoys cycling, running, good tea and a stimulating book, although usually not simultaneously. Mark can be contacted at henley@adobe.com.
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