Adobe Symposium 2017

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Owned Media Platforms - Building the Foundation

Connected Experiences come from a deep understanding of the customer journey, and then managing the experience across every touch point. Tailoring content to address every stage of the customer journey is vitally important, as is managing your content quality, format and velocity to ensure it talks to the customer in the language, look and feel they expect.

Session 2:
Integrating & Optimising the Platform

Mapping a connected customer journey is just the first step in becoming an experience business. Learn how to personalise your customer journeys to deliver tailored experiences, whilst simultaneously managing the ongoing pressure to maintain content volume and velocity to fuel every customer segment, journey and test.

For E-Business leaders and Content Marketers, Site and App owners.


Wednesday, 24 May

Owned Media Platforms - Building the Foundation Breakout – 3.00pm–4.20pm
Connecting the Dots to Deliver Exceptional Customer Experiences at Foxtel
Personalisation at scale
Bringing Agility into Marketing
Powering Content Velocity
* Agenda is subject to change

Connecting the dots to deliver exceptional customer experiences at Foxtel

Presented by:
Brett Cooper, Director of Digital Sales, Experience and Transformation, Foxtel
Michael Buckley, Managing Director, Accenture Interactive Australia and New Zealand
Like many media organisations, Foxtel is undergoing a large customer transformation program across their business. In this session, Brett Cooper will share how Foxtel is ‘connecting the dots’, using service design, across all of their digital touchpoints to provide more personalised experiences designed to achieve their ambition of being the leading provider of premium entertainment for all Australians. Sharing insights into the service design process, results achieve to date and key learnings, this session is a must-see for anyone involved in transforming their organisation’s customer experience.
Personalisation at scale

Presented by:
Harold Janson, Senior Manager Digital Conversion, Westpac
Building a conversion optimization program is hard work, and scaling that program is even harder. And trying to do it with limited resources is tantamount to madness. But conquering big challenges like this is all in a day’s work for the team at Westpac Group.

In this session, you’ll discover how Westpac Group rebooted and streamlined their CRO program from a base of 25+ Target users down to just 3, yet delivering more campaigns with far more sophistication and deeper integration.

Harold Janson, Program Lead for conversion optimization at the Westpac Group, will share insight into the key elements underpinning their success and how they won the hearts and minds of the organisation to ready itself for personalisation at scale.
Bringing Agility into Marketing

Presented by:
Jenny Williams, Former CMO, HCF
Marketing has never been more complex than it is today. Getting the right message to the right audience at the right time and place has become infinitely more complex as marketers juggle multiple technologies and a near endless stream of data. Added to this is the issue that there are so many things that can affect the outcome of marketing – message, medium, timing, design, sequence and more – so marketers need to constantly test their efforts to know what works and what doesn’t.

Developing the capability to quickly test multiple variants at the same time involves harnessing the right mix of people, processes and platforms. But what technologies should you use to build your testing agility and speed? How do you get your team to be faster without the use of chemicals? And how do you speed up processes without short circuiting the whole place? In this keynote, Jenny Williams will share insight and some practical tips on how to become more agile at marketing.
Powering Content Velocity

Presented by:
John Mackenney, GM, Digital Transformation, Tourism Australia
Synopsis here.

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