Connected Experiences come from a deep understanding of the customer journey, and then managing the experience across every touch point. Tailoring content to address every stage of the customer journey is vitally important, as is managing your content quality, format and velocity to ensure it talks to the customer in the language, look and feel they expect.
Integrating & Optimising the Platform
Mapping a connected customer journey is just the first step in becoming an experience business. Learn how to personalise your customer journeys to deliver tailored experiences, whilst simultaneously managing the ongoing pressure to maintain content volume and velocity to fuel every customer segment, journey and test.
For E-Business leaders and Content Marketers, Site and App owners.