Adobe Symposium 2017

23-24 May, 2017 | Sydney Opera House | #AdobeSymp

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Owned Media Platforms - Building the Foundation

Connected Experiences come from a deep understanding of the customer journey, and then managing the experience across every touch point. Tailoring content to address every stage of the customer journey is vitally important, as is managing your content quality, format and velocity to ensure it talks to the customer in the language, look and feel they expect.

Session 1:
The Why, What & How of Building a Digital Foundation

Would you recognise the tell-tale signs that your digital platform is holding you back? Hear first-hand from those who took the time to do a self-diagnosis, then see what they did next. Learn how to empower your business to deliver a seamless cross-channel connected customer experience across everything from Mobile Apps to Large Display screens.

For E-Business leaders and Content Marketers, Site and App owners.


Wednesday, 24 May

Owned Media Platforms - Building the Foundation Breakout – 1.15pm–2.35pm
10 Ways you know you need a new platform for your sites apps and beyond - Chris Daniels, Sydney Opera House
Building a Platfrom that Supports Agile Development
How do we build the business case? - Laura Snyder, DELL
* Agenda is subject to change

Content Velocity

Presented by:
Michael Stoddart, Director, Adobe Digital Media, Adobe APAC
Bringing creatives and marketers closer together for experiences that break through.
Accelerating Content Velocity with Social Content

Presented by:
Jesse Desjardins, Global Manager, Social and Content, Tourism Australia
Bruce Ableson, Director, Strategy and Business Development, Adobe
How can your customers' content drive engagement and build your community? Hear from Tourism Australia on how they are working with the global community that is in love with Australia, to stay engaged and turbo charge their content velocity.
A Digital Hub for Australia's Heartland

Presented by:
Charlie Thomas, General Manager for Digital and Industry Partnerships, National Farmers' Federation
Jack Stevenson, Senior Manager, Accenture Digital
Australian Farmers is a transformative digital hub built to unite the Australian agricultural industry. The platform will deliver the most up-to-date food and agribusiness news, weather and market information and amplify the voices of Australian agriculture with campaigns and live policy development, this will grow over time to integrate cutting-edge digital agriculture tools.
Experience the new Australian Benchmark for Personalised Experiences

Presented by:
Darren Boyle, Head of Digital Performance and Analytics, Australia Post
Khai Wong, Lead of Digital Performance and Analytics, Australia Post
By bringing together data and content, Auspost is delivering unprecedented levels of personalisation - and it's working. Let’s hear about the journey that brought them here and review different personas to see how the experiences change.

Presented by:
Name, Title
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Pre-Conference Training
Join us for pre-conference training at Adobe Symposium, upskill and continue to move forward in your career.