Adobe Symposium 2017

23-24 May, 2017 | Sydney Opera House | #AdobeSymp

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Customer Intelligence and Audience Management

Experience Businesses understand their audiences and optimize every interaction with them. They work hard to discover meaningful insight from their customer and digital data, then use this insight to reshape the way they engage with their customer. This stream will take a close look at how companies are using data to deliver a new level of personalisation.

Session 2:
Understanding Audiences - Optimising Action

Discover how home-grown businesses are combining offline first-party customer data together with digital data to deliver highly targeted and relevant messaging to their audience. Learn how to establish mutually beneficial 2nd party data alliances and be part of an Australian cross-device initiative that lets you market to people, not devices.

For Analysts and Data Pros.


Wednesday, 24 May

Customer Intelligence and Audience Management Breakout – 3.00pm–4.20pm
Data Co-Op - Overview & Invitation
DMP Powered Personalisation on owned media
DMP Powered Advertising
State of Audience Data Panel Session
* Agenda is subject to change

Content Velocity

Presented by:
Michael Stoddart, Director, Adobe Digital Media, Adobe APAC
Bringing creatives and marketers closer together for experiences that break through.
Accelerating Content Velocity with Social Content

Presented by:
Jesse Desjardins, Global Manager, Social and Content, Tourism Australia
Bruce Ableson, Director, Strategy and Business Development, Adobe
How can your customers' content drive engagement and build your community? Hear from Tourism Australia on how they are working with the global community that is in love with Australia, to stay engaged and turbo charge their content velocity.
DMP Powered Advertising

Presented by:
Angelo Sinibaldi, Head of Data Products, Nine Entertainment Co
Data Commercialisation of the Nine Asset.

In 2016, after a careful and measured review of Nine’s Data offering, an extensive business case was put forward to Nine’s leadership team to on-board Audience Manager to its Adobe Marketing Cloud stack.

Nine, prior to its relationship with Audience Manager, suffered from an inability to activate its own 1st Party data and was highly reliant on 3rd Party data providers. Adobe Audience Manager allowed Nine to activate its own data for the first time to create unique Nine Audiences. These new sources of 1st Party data included; Nine Digital Site Visitation; 9Now TV Watch History; PII data collected from over 3 million Australians authenticated users to Australia’s premier catch up TV service.

The new Nine Audiences called ‘9Tribes’ cover over 30 unique audiences across the four pillars that define Nine Entertainment: News/Finance, Sport, Entertainment and Lifestyle. In this 20min keynote, Angelo will discuss how Nine has identified data as a business priority on its journey to becoming an Experience Business, as well as insight into how Nine is leveraging PII data to deliver experiences for both Nine’s partners and audiences that set them apart in industry.
Experience the new Australian Benchmark for Personalised Experiences

Presented by:
Darren Boyle, Head of Digital Performance and Analytics, Australia Post
Khai Wong, Lead of Digital Performance and Analytics, Australia Post
By bringing together data and content, Auspost is delivering unprecedented levels of personalisation - and it's working. Let’s hear about the journey that brought them here and review different personas to see how the experiences change.

Pre-Conference Training
Join us for pre-conference training at Adobe Symposium, upskill and continue to move forward in your career.