Experience Businesses understand their audiences and optimize every interaction with them. They work hard to discover meaningful insight from their customer and digital data, then use this insight to reshape the way they engage with their customer. This stream will take a close look at how companies are using data to deliver a new level of personalisation.
Understanding Audiences - Optimising Action
Discover how home-grown businesses are combining offline first-party customer data together with digital data to deliver highly targeted and relevant messaging to their audience. Learn how to establish mutually beneficial 2nd party data alliances and be part of an Australian cross-device initiative that lets you market to people, not devices.
For Analysts and Data Pros.