Adobe Symposium 2017

23-24 May, 2017 | Sydney Opera House | #AdobeSymp

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Customer Intelligence and Audience Management

Experience Businesses understand their audiences and optimize every interaction with them. They work hard to discover meaningful insight from their customer and digital data, then use this insight to reshape the way they engage with their customer. This stream will take a close look at how companies are using data to deliver a new level of personalisation.

Session 2:
Understanding Audiences - Optimising Action

Discover how home-grown businesses are combining offline first-party customer data together with digital data to deliver highly targeted and relevant messaging to their audience. Learn how to establish mutually beneficial 2nd party data alliances and be part of an Australian cross-device initiative that lets you market to people, not devices.

For Analysts and Data Pros.

Please check back later for updates.

Content Velocity

Presented by:
Michael Stoddart, Director, Adobe Digital Media, Adobe APAC
Bringing creatives and marketers closer together for experiences that break through.
Accelerating Content Velocity with Social Content

Presented by:
Jesse Desjardins, Global Manager, Social and Content, Tourism Australia
Bruce Ableson, Director, Strategy and Business Development, Adobe
How can your customers' content drive engagement and build your community? Hear from Tourism Australia on how they are working with the global community that is in love with Australia, to stay engaged and turbo charge their content velocity.
A Digital Hub for Australia's Heartland

Presented by:
Charlie Thomas, General Manager for Digital and Industry Partnerships, National Farmers' Federation
Jack Stevenson, Senior Manager, Accenture Digital
Australian Farmers is a transformative digital hub built to unite the Australian agricultural industry. The platform will deliver the most up-to-date food and agribusiness news, weather and market information and amplify the voices of Australian agriculture with campaigns and live policy development, this will grow over time to integrate cutting-edge digital agriculture tools.
Experience the new Australian Benchmark for Personalised Experiences

Presented by:
Darren Boyle, Head of Digital Performance and Analytics, Australia Post
Khai Wong, Lead of Digital Performance and Analytics, Australia Post
By bringing together data and content, Auspost is delivering unprecedented levels of personalisation - and it's working. Let’s hear about the journey that brought them here and review different personas to see how the experiences change.

Pre-Conference Training
Extend your experience and upskill your digital capabilities with in-depth training courses from Adobe Digital Learning Services.