Adobe Symposium 2017

23-24 May, 2017 | Sydney Opera House | #AdobeSymp

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Customer Intelligence and Audience Management

Experience Businesses understand their audiences and optimize every interaction with them. They work hard to discover meaningful insight from their customer and digital data, then use this insight to reshape the way they engage with their customer. This stream will take a close look at how companies are using data to deliver a new level of personalisation.

Session 1:
Customer Intelligence - Data Analytics for the Experience Business

Great experiences start with understanding and anticipating customer needs, however focusing on digital analytics alone won’t help you transform into an experience business. See the latest best practices in how web, app, and offline analytics – powered by augmented intelligence and predictive capabilities - are powering success.

For Analysts and Data Pros.

Agenda

Wednesday, 24 May

Customer Intelligence and Audience Management Breakout – 1.15pm–2.35pm
Importance of Customer Intelligence - the role of Machine Learning
Analytics Hero
Advanced Analytics
Bringing together Online and Offline Data - Case Study
Demo
* Agenda is subject to change

Content Velocity

Presented by:
Michael Stoddart, Director, Adobe Digital Media, Adobe APAC
Bringing creatives and marketers closer together for experiences that break through.
Accelerating Content Velocity with Social Content

Presented by:
Jesse Desjardins, Global Manager, Social and Content, Tourism Australia
Bruce Ableson, Director, Strategy and Business Development, Adobe
How can your customers' content drive engagement and build your community? Hear from Tourism Australia on how they are working with the global community that is in love with Australia, to stay engaged and turbo charge their content velocity.
A Digital Hub for Australia's Heartland

Presented by:
Charlie Thomas, General Manager for Digital and Industry Partnerships, National Farmers' Federation
Jack Stevenson, Senior Manager, Accenture Digital
Australian Farmers is a transformative digital hub built to unite the Australian agricultural industry. The platform will deliver the most up-to-date food and agribusiness news, weather and market information and amplify the voices of Australian agriculture with campaigns and live policy development, this will grow over time to integrate cutting-edge digital agriculture tools.
Bringing together Online and Offline Data - Case Study

Presented by:
Matthew Peters, Manager, Customer Insights & Analytics, NAB
NAB’s Journey to Unlock the Value in their Analytics Data

Experience Businesses put people first. They view the world through their customers’ eyes. They invest time and money to understand their customer so they can speak to them in their own language. In this session, Matthew Peters will share insight into how NAB are working hard to serve their customers better by bringing their customer data to life in the Adobe Marketing Cloud.

He’ll discuss how they are unlocking the value in their analytics data through features like Customer Attributes, Data Sources, Data Feeds and "CIA Special Ops Training" to democratise data across the organisation, as well as share lessons learned as they make the journey toward delivering powerful data led customer experiences that help NAB stand out from the crowd.
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Pre-Conference Training
Join us for pre-conference training at Adobe Symposium, upskill and continue to move forward in your career.