Experience Businesses understand their audiences and optimize every interaction with them. They work hard to discover meaningful insight from their customer and digital data, then use this insight to reshape the way they engage with their customer. This stream will take a close look at how companies are using data to deliver a new level of personalisation.
Customer Intelligence - Data Analytics for the Experience Business
Great experiences start with understanding and anticipating customer needs, however focusing on digital analytics alone won’t help you transform into an experience business. See the latest best practices in how web, app, and offline analytics – powered by augmented intelligence and predictive capabilities - are powering success.
For Analysts and Data Pros.