Having someone’s contact details is not just an opportunity but also a responsibility. Whether they are a customer, fan or prospective customer, there is no excuse for interrupting them unless our message is relevant – given everything they have shared about themselves. This track is about understanding your known audience so well that you can orchestrate outbound communication in a way that bridges marketing and customer experience.
Deep Dive on E-Mail, Messaging Apps & Beyond
Too many marketers abuse the workhorse of outbound marketing. Hear how brands are going beyond batch and blast email campaigns to instead focus on improving the customer experience by giving emails the effort and attention given to the rest of their marketing activities. Learn about communicating beyond email via the latest messaging apps and bots.
For email, direct and database marketers.