Adobe Symposium 2017

23-24 May, 2017 | Sydney Opera House | #AdobeSymp

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Marketing to the People You Know

Having someone’s contact details is not just an opportunity but also a responsibility.  Whether they are a customer, fan or prospective customer, there is no excuse for interrupting them unless our message is relevant – given everything they have shared about themselves. This track is about understanding your known audience so well that you can orchestrate outbound communication in a way that bridges marketing and customer experience.

Session 1:
Database & Cross-Channel Journey Management

How do you make best use of the data that your customer has given you permission to use? Hear how you can overcome the challenges of bringing together multiple databases and sources of customer data – especially CRM systems. Learn how this data can be leveraged to enhance and augment the customer journey across all channels and touch points.

For email, direct and database marketers.

Please check back later for updates.

Content Velocity

Presented by:
Michael Stoddart, Director, Adobe Digital Media, Adobe APAC
Bringing creatives and marketers closer together for experiences that break through.
Accelerating Content Velocity with Social Content

Presented by:
Jesse Desjardins, Global Manager, Social and Content, Tourism Australia
Bruce Ableson, Director, Strategy and Business Development, Adobe
How can your customers' content drive engagement and build your community? Hear from Tourism Australia on how they are working with the global community that is in love with Australia, to stay engaged and turbo charge their content velocity.
A Digital Hub for Australia's Heartland

Presented by:
Charlie Thomas, General Manager for Digital and Industry Partnerships, National Farmers' Federation
Jack Stevenson, Senior Manager, Accenture Digital
Australian Farmers is a transformative digital hub built to unite the Australian agricultural industry. The platform will deliver the most up-to-date food and agribusiness news, weather and market information and amplify the voices of Australian agriculture with campaigns and live policy development, this will grow over time to integrate cutting-edge digital agriculture tools.
Experience the new Australian Benchmark for Personalised Experiences

Presented by:
Darren Boyle, Head of Digital Performance and Analytics, Australia Post
Khai Wong, Lead of Digital Performance and Analytics, Australia Post
By bringing together data and content, Auspost is delivering unprecedented levels of personalisation - and it's working. Let’s hear about the journey that brought them here and review different personas to see how the experiences change.

Pre-Conference Training
Extend your experience and upskill your digital capabilities with in-depth training courses from Adobe Digital Learning Services.