Having someone’s contact details is not just an opportunity but also a responsibility. Whether they are a customer, fan or prospective customer, there is no excuse for interrupting them unless our message is relevant – given everything they have shared about themselves. This track is about understanding your known audience so well that you can orchestrate outbound communication in a way that bridges marketing and customer experience.
Database & Cross-Channel Journey Management
How do you make best use of the data that your customer has given you permission to use? Hear how you can overcome the challenges of bringing together multiple databases and sources of customer data – especially CRM systems. Learn how this data can be leveraged to enhance and augment the customer journey across all channels and touch points.
For email, direct and database marketers.