Digital advertising is not immune from the demands of being an experience business. The ability to combine marketing data with advertising data allows you to serve advertising that serves both brand and customer. This track also the explores measurement ad effectiveness and metrics – including a deep dive on video.
Programmatic for the People - Understanding Your Audience
Ad data has always driven programmatic performance, however, adopting a customer centric approach can also deliver improved performance. Hear how brands are combining marketing and adverting data to deliver results. Learn how leading brands measure and attribute success – using either a brand metric or online revenue - in a way that steers and informs future results.
For Buyers of Media.