Adobe Symposium 2017

23-24 May, 2017 | Sydney Opera House | #AdobeSymp

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Brand and Direct Response Advertising

Digital advertising is not immune from the demands of being an experience business. The ability to combine marketing data with advertising data allows you to serve advertising that serves both brand and customer. This track also the explores measurement ad effectiveness and metrics – including a deep dive on video.

Session 1:
Programmatic for the People - Understanding Your Audience

Ad data has always driven programmatic performance, however, adopting a customer centric approach can also deliver improved performance. Hear how brands are combining marketing and adverting data to deliver results. Learn how leading brands measure and attribute success – using either a brand metric or online revenue - in a way that steers and informs future results.

For Buyers of Media.


Wednesday, 24 May

Brand and Direct Response Advertising/Ad Tech Powered By Martech Data Breakout – 1.15pm–2.35pm
Trends in Programmatic
Making advertising part of the customer experience by understanding the customer
Creating Commercial Products Informed by Data - Krish Raja, Nine Digital
Measuring Success - Discussion on Brand vs Direct response - what exactly are we measuring, and who else cares? - Danielle Uskovic, Lenovo
* Agenda is subject to change

Content Velocity

Presented by:
Michael Stoddart, Director, Adobe Digital Media, Adobe APAC
Bringing creatives and marketers closer together for experiences that break through.
Accelerating Content Velocity with Social Content

Presented by:
Jesse Desjardins, Global Manager, Social and Content, Tourism Australia
Bruce Ableson, Director, Strategy and Business Development, Adobe
How can your customers' content drive engagement and build your community? Hear from Tourism Australia on how they are working with the global community that is in love with Australia, to stay engaged and turbo charge their content velocity.
A Digital Hub for Australia's Heartland

Presented by:
Charlie Thomas, General Manager for Digital and Industry Partnerships, National Farmers' Federation
Jack Stevenson, Senior Manager, Accenture Digital
Australian Farmers is a transformative digital hub built to unite the Australian agricultural industry. The platform will deliver the most up-to-date food and agribusiness news, weather and market information and amplify the voices of Australian agriculture with campaigns and live policy development, this will grow over time to integrate cutting-edge digital agriculture tools.
Experience the new Australian Benchmark for Personalised Experiences

Presented by:
Darren Boyle, Head of Digital Performance and Analytics, Australia Post
Khai Wong, Lead of Digital Performance and Analytics, Australia Post
By bringing together data and content, Auspost is delivering unprecedented levels of personalisation - and it's working. Let’s hear about the journey that brought them here and review different personas to see how the experiences change.

Presented by:
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Description of session

Pre-Conference Training
Join us for pre-conference training at Adobe Symposium, upskill and continue to move forward in your career.