Digital advertising is not immune from the demands of being an experience business. The ability to combine marketing data with advertising data allows you to serve advertising that serves both brand and customer. This track also the explores measurement ad effectiveness and metrics – including a deep dive on video.
The Role of Platforms & Creatives in Advertising Success
It’s never been more important to stay up to date with the advertising eco-system, particularly fast moving sectors like Video, Social and Display. Hear the latest video trends from TubeMogul, find out how consumers consumer video content across devices and learn where video is heading in years to come. Hear first-hand from social platforms about how you should be leveraging your customer intelligence to drive ad creative.
For Buyers of Media.