Adobe Symposium 2017

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Brand and Direct Response Advertising

Digital advertising is not immune from the demands of being an experience business. The ability to combine marketing data with advertising data allows you to serve advertising that serves both brand and customer. This track also the explores measurement ad effectiveness and metrics – including a deep dive on video.

Session 2:
The Role of Platforms & Creatives in Advertising Success

It’s never been more important to stay up to date with the advertising eco-system, particularly fast moving sectors like Video, Social and Display. Hear the latest video trends from TubeMogul, find out how consumers consumer video content across devices and learn where video is heading in years to come. Hear first-hand from social platforms about how you should be leveraging your customer intelligence to drive ad creative.

For Buyers of Media.

Agenda

Wednesday, 24 May

Brand and Direct Response Advertising/Ad Tech Powered By Martech Data Breakout – 3.00pm–4.20pm
The Evolution of Brand Advertising & Video Everywhere
DCO
Attribution
Measuring Success - Brand vs Direct Response - What are we Measuring?
* Agenda is subject to change

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